Google AdWords Keyword Insertion: The What, Why & How

August 9, 2016 Admin Wordpress 0

If you have ever run a Google AdWords campaign, you know how overwhelming maintaining an account can be. Luckily, Google has many features and tools that make managing campaigns easier and more successful. The catch? It is up to us to utilize them. Today, I am talking about an advanced feature that can help advertisers better reach customers by matching their search query. This seemingly magical feature is called keyword insertion.

Busting the Top 3 Google AdWords Myths

August 4, 2016 Admin Wordpress 0

If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn’t a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has it taken so long for most inbound marketers to adopt Google AdWords?