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How to Avoid the 15 Most Common Reasons for Shopping Cart Abandonment [Free Guide]


You’ve heard it again and again – more than 68% of shopping carts are abandoned before purchase. That’s four trillion dollars left behind in abandoned shopping carts in 2015 alone. What’s a storeowner to do?

Before you can start recovering those purchases, you need to understand the reasons behind shopping cart abandonment. Once you understand the triggers for abandonment, you’ll be able to identify what’s causing your own shoppers to leave their carts behind.

We’ve put together a guide to help you do just that – identify the common reasons for shopping cart abandonment, and then learn how to fix them on your own site.

We’ll cover common reasons for abandonment, including:

  • Limited shipping options
  • No social proof
  • Lack of payment options
  • Prices aren’t competitive

Download How to Avoid the 15 Most Common Reasons for Shopping Cart Abandonment to start plugging the holes in your conversion funnel and generating more revenue.

Learn how to avoid the 15 most common reasons for shopping cart abandonment with this free guide.

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How to Create the Perfect Checkout Page [Infographic]

68% of all ecommerce visitors abandon their shopping carts – leaving $4 trillion of abandoned merchandize behind. But don’t despair – according to BI Intelligence, roughly 2.5 trillion (or 63%) of this is potentially recoverable. The top three reasons that people gave for abandoning their carts were unexpected shipping costs, having to create a new user account, and not being ready to buy yet.

Fortunately, ecommerce marketers can address all these pain points, before and during the checkout process. Check out the infographic below from VWO to see some of the many ways you can address these concerns and improve your checkout page.


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7 Ways to Cure Your (Shopping Cart) Abandonment Issues [Infographic]

You know the drill: you find yourself clicking through an online shopping site, adding a couple shirts or laptop stickers to your shopping cart, and once you’re satisfied, you decide to check out. However, something stops you, like millions of online shoppers, from completing the process.

Online retailers everywhere have fallen victim to shopping cart abandonment, which keeps a shocking 68% of shoppers from completing their online transactions. In fact, according to a new infographic from Ripen eCommerce, $3.38 trillion will be forfeited in abandoned shopping carts around the world in 2015.

Follow these seven simple tips to cure your shopping cart abandonment issues and boost your online revenue, then check out the infographic below to take a deeper dive. 

Minimize distractions.

Conversions on ecommerce sites grew by 11.4% when retailers simplified their sites and used large call-to-action buttons. Boost your sales by increasing the size and improving the clarity of your calls-to-action.

Emphasize your customer service resources. 

74% of consumers have cited good customer service as a reason they spent more money online. Installing live chat for immediate help during shopping and checking out could persuade a customer to click “pay now” more often.

Make your shoppers feel safe.

When online retailers implemented a security badge on their checkout pages, sales increased by 4-6%. Create a sense of security with badges affirming that your site’s payments are secure.

Make the “back” button irrelevant. 

Your browser’s “back” button is online shopping kryptonite. In fact, 24% of shoppers claim that they have abandoned their carts because navigating the website was too complicated. A “continue shopping” button for your website sidesteps the need to use a browser’s navigation.

Bypass account registration. 

About 21% of cart abandonment cases are due to time constraints while shopping. By offering a guest checkout option, shoppers will be more willing to purchase what’s in their carts simply because it takes less time to do so.

Emphasize your return policy.

Your online return policy is read by 66% of online shoppers on your site, so if it’s inconvenient or inaccessible, it will turns shoppers away from your site. To fix this, set up a window or provide a summary of a rundown of your policy that is accessible without being intrusive.

Avoid exorbitant shipping costs. 

Shipping costs are a critical part of the decision to make an online purchase for about 73% of online shoppers. Make sure shipping costs aren’t unexpectedly high and offer free shipping whenever possible.

In short, a website that is user-friendly and easily navigable will make it harder for shoppers to leave without converting. But with just a few small tweaks, you can say goodbye to your abandonment issues and hello to increased sales.

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