4 Common A/B Testing Mistakes (And How to Fix Them)

November 22, 2016 Admin Wordpress 0

When you’re creating content for the web, it’s easy to make assumptions about what you think your audience might respond to — but that’s not necessarily the right mentality.

Enter A/B testing: one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. And while many businesses have seen the value in using this type of validation to improve their decision making, others have tried it, only to be left with inconclusive results — which is frustrating, to say the least.

13 Case Studies That Prove the Power of Word Choice

March 14, 2016 Admin Wordpress 0

Your website copy is responsible for more than just presenting your visitors with basic information. In fact, your words alone have the ability to influence how visitors feel about your brand, what they choose to click (or not click), and how your site ranks in search engines.

How can you ensure that it’s working the way you want it to? Testing.

5 Simple Ways to Optimize Your Website for Lead Generation

May 25, 2015 Admin Wordpress 0

Optimizing your website to generate leads is a no-brainer. But it’s not as simple as throwing a “click here” button on your home page and watching the leads pour in. (Unfortunately.)

Instead, marketers and designs need to take a more strategic approach. In this post, we’ll go over some quick ways you can optimize your website for lead generation that actually work.

The Biggest Pet Peeves of CRO Experts

May 25, 2015 Admin Wordpress 0

Conversion Rate Optimization (CRO) isn’t a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that’ll convert them into customers.

But this science of lead conversion is quickly gaining ground. After all, who doesn’t want more clicks, leads, and sales?

Rethinking CRO: How Remarketing Can Unlock Higher Conversion Rates

April 6, 2015 Admin Wordpress 0

If you’re serious about improving more conversions, you need to start thinking of conversion rate optimization (CRO) differently. CRO isn’t just about making small adjustments to a landing page to get 5% more conversions. But if you’ve tried moving page elements around, tested variations of your copy, and optimized your form, but still aren’t seeing meaningful conversion gains, don’t worry — all is not lost.

Running an Email A/B Test? How to Determine Your Sample Size & Testing Time Frame

December 11, 2014 Admin Wordpress 0

Do you remember your first A/B test on email? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college stats for my job. 

I sat on the cusp of knowing just enough about statistics that it could be dangerous. For instance, I knew that you needed a big enough sample size to run the test on. I knew I needed to run the test long enough to get statistically significant results.

How an A/B Test of Landing Page Form Copy Improved Lead Quality

November 18, 2014 Admin Wordpress 0

clean_dataWhen most people talk about getting quality lead information from forms, they usually talk about one tactic: changing the length of the form. The longer the form, the better quality the leads will be … right?

Truthfully, it’s not always that simple. For most businesses, changing the form length is a great

3 Real-Life Examples of Incredibly Successful A/B Tests

October 1, 2014 Admin Wordpress 0

experiment_examplesWhether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

So, what’s the recipe for high-impact success?

How to Design Experiments for Your Website in 5 Easy Steps

July 2, 2014 Admin Wordpress 0

designing_experimentsRunning experiments on your website, such as testing the copy of a headline or trying out a new color for your call-to-action buttons, is crucial to your online demand generation. These tests help you get definitive answers on what works and what doesn’t. But experimental design can seem over-complicated, overwhelming, and time-consuming.