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Sep

23

2016

The Guide to Ecommerce Holiday Success [Part One]

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Pumpkin spice is reappearing on menus and fantasy football is now the hottest hallway topic – fall is finally here. With the change in the leaves comes the inevitable countdown to Cyber Monday for ecommerce marketers.

In 2015, one out of every six dollars spent over the holiday season was spent online. To capture your share of that revenue, you need to plan early (and often). To help you get started, we’ve put together a three-part guide to help you succeed this holiday season. The first part, 1. Before the Season, kicks off the series by helping you reflect on 2015 and start putting together a plan for 2016.

The guide covers:

  • How to learn from 2015
  • How to develop key goals and metrics
  • Guidance to build a holiday marketing plan
  • Holiday campaign inspiration
  • Systems to audit before the holiday rush

Download The Guide to Ecommerce Holiday Success: 1. Before the Season to get started on holiday 2016 (and stay tuned for parts two and three of the guide).

Get the guide to start planning for holiday season success for your ecommerce company.

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Sep

9

2016

How to Avoid the 15 Most Common Reasons for Shopping Cart Abandonment [Free Guide]

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You’ve heard it again and again – more than 68% of shopping carts are abandoned before purchase. That’s four trillion dollars left behind in abandoned shopping carts in 2015 alone. What’s a storeowner to do?

Before you can start recovering those purchases, you need to understand the reasons behind shopping cart abandonment. Once you understand the triggers for abandonment, you’ll be able to identify what’s causing your own shoppers to leave their carts behind.

We’ve put together a guide to help you do just that – identify the common reasons for shopping cart abandonment, and then learn how to fix them on your own site.

We’ll cover common reasons for abandonment, including:

  • Limited shipping options
  • No social proof
  • Lack of payment options
  • Prices aren’t competitive

Download How to Avoid the 15 Most Common Reasons for Shopping Cart Abandonment to start plugging the holes in your conversion funnel and generating more revenue.

Learn how to avoid the 15 most common reasons for shopping cart abandonment with this free guide.

Subscribe to the ecommerce blog

Aug

15

2016

How to Rock Your Back-to-School Sales & Marketing [Infographic]

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Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually.

But, there’s a big way that the back-to-school season differs from the holidays – discounts. 46% of shoppers said that price is one of their main deciding factors for purchasing, and almost 10% of shoppers said their purchases were 100% influenced by deals.

With such price sensitive shoppers, you need to focus on customer lifetime value, instead of the value of this first purchase. Develop a strategy to continue to build your relationship with these shoppers (and at the same time, get them to come back and purchase from you again). With that foresight, you’ll be able to benefit from these customers through the holiday season.

Check out the infographic below from The Shelf for more data, tips, and tricks to get back-to-school ready.

Marketing Ideas to Generate Business

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Aug

15

2016

How to Rock Your Back-to-School Sales & Marketing [Infographic]

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Back-to-school season is here, and it’s bigger than ever. In the U.S., 17.2% of the entire year’s retail sales happen during back-to-school shopping. That’s a cool $828 billion dollars annually.

But, there’s a big way that the back-to-school season differs from the holidays – discounts. 46% of shoppers said that price is one of their main deciding factors for purchasing, and almost 10% of shoppers said their purchases were 100% influenced by deals.

With such price sensitive shoppers, you need to focus on customer lifetime value, instead of the value of this first purchase. Develop a strategy to continue to build your relationship with these shoppers (and at the same time, get them to come back and purchase from you again). With that foresight, you’ll be able to benefit from these customers through the holiday season.

Check out the infographic below from The Shelf for more data, tips, and tricks to get back-to-school ready.

Marketing Ideas to Generate Business

Subscribe to the ecommerce blog

Aug

12

2016

The Guide to User-Generated Content: A Playbook for Ecommerce Marketers [Free Guide]

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What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers, can also help you acquire more customers, too.

With that in mind, we’ve partnered with Yotpo to bring you The Guide to User-Generated Content: A Playbook for Ecommerce Marketers.

You’ll learn:

  • How user-generated content powers your inbound strategy
  • How to get started with user-generated content in ecommerce
  • Great user-generated content examples from ecommerce sites
  • User-generated content mistakes to avoid

Download The Guide to User-Generated Content: A Playbook for Ecommerce Marketers to get started with user-generated content in your marketing strategy.

Leverage user-generated content to improve your conversion rates.

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Apr

29

2016

How to Retain Customers Using User-Generated Content [Free Guide]

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What if you could have your current customers sell your products for you? With user-generated content (UGC) it’s possible! User-generated content deepens your relationship with your existing customers, while leveraging their networks to help you acquire new customers. 

From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once you’ve activated these customers, you’ll be able to tap into the social proof from their content and word of mouth marketing to their networks. 

We’ve partnered with Yotpo to bring you How to Retain Customers Using User-Generated Content: The Guide for Ecommerce Marketers. It covers everything that you’ll need to get started with user-generated content for your ecommerce company, including:

  • The “rules” of retention
  • Why word of mouth matters
  • How to leverage word of mouth marketing
  • How to deal with negative reviews
  • The right (and wrong) ways to ask for a review
  • Best practices for building a base of brand advocates

Download How to Retain Customers Using User-Generated Content: A Guide for Ecommerce Marketers to leverage your exisiting customers for customer acquisition. 

Amplify your retention and acquisition strategies with the power of user-generated content.

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Mar

25

2016

Mastering the Art of Omni-Channel Personalization [Free Guide]

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More than ever before, consumers expect an individualized experience when shopping online. And, the data is there—personalization impacts your bottom line. In fact, personalized emails see a 14% higher clickthrough rate and personalized web experiences see an average 20% increase in sales.

Whether you’re just getting started with personalization or you’re trying to increase the scope and effectiveness of your current program, you can’t ignore the importance of the omni-channel experience. You need to deliver a seamless experience across channels and factor in different devices in these channels to ensure interactions with your brand are consistent. With this guide, you’ll learn why personalization matters and how to create an omni-channel experience by leveraging marketing automation.

This guide covers:

  • How You Can Develop a True Omni-Channel Experience
  • How to Collect the Information You Need to Increase Conversions
  • How to Leverage Marketing Automation for One-to-Many Personalization
  • How to Increase Revenue by Guiding the Buyer’s Journey

Download Mastering the Art of Omni-Channel Personalization to learn what makes your customers tick and translate that information into frictionless personalization campaigns across channels.

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Mar

4

2016

Everything You Need to Know to Acquire and Retain High Value Ecommerce Customers [On Demand Webinar Series]

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Is your ecommerce strategy for 2016 strong enough to deliver on your growth goals? With the rising cost of ecommerce customer acquisition, all too often it can feel like you’re putting more effort into your acquisition strategy but seeing the same results.

That’s why we’ve partnered with ecommerce experts from across the world to take a deep dive into customer acquisition and retention to help you learn how to exceed your goals. With best practices and actionable insights from working with thousands of ecommerce merchants globally, we’re here to help you drive more revenue than ever before.

In the five part on demand series, you’ll learn:

Register now to view the series on demand.

Drive more revenue by acquiring and retaining more high value ecommerce customers with this on demand webinar series.

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Feb

24

2016

The Beginner’s Guide to Conversions Before the Checkout [Free Guide]

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Most people who get to your website aren’t ready to buy immediately. In fact, nearly 99% of first-time website visitors don’t purchase. But, most ecommerce marketing efforts are focused only on the 1%, and not the 99% of visitors. To move the needle on your bottom line, you need to engage with this 99% of visitors.

This is where offering conversion opportunities besides the checkout comes in. You may already have some on your site, like the opportunity to subscribe to your newsletter or blog. With this brand new guide, you’ll learn how to capture the information of the 99% prospective buyers who aren’t yet ready to purchase through pre-transactional conversions opportunities. Then, you’ll learn how to use that information to nurture them into a sale. By the end, you’ll be able to develop your own pre-transactional conversion strategy for your company.

This guide covers:

  • Why You Need Conversions Before the Checkout
  • How You Can Prompt a Conversion
  • What Makes a Compelling Pre-Transactional Offer
  • Best Practices from Real-Life Examples 

Download The Beginner’s Guide to Conversions Before the Checkout to get started with a pre-transactional conversion strategy.

Learn how to engage with visitors to nurture them into a purchase.

Subscribe to the ecommerce blog

Feb

5

2016

Amazon to Open Physical Stores?

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Every news outlet in the world is telling Amazon that they’re doing this ecommerce thing all wrong. What started as an online bookseller ballooned into the largest e-tailer in the world, with every so much more available than books. Such prodigious growth both inspired and disgusted everyone who watched. And now they want to take it all back to where they began: books.

What’s the Story? 

If you haven’t yet heard, Amazon “plans” to open three hundred brick-and-mortar bookstores throughout the United States and, ostensibly, several other countries. They already did a little test drive, with one store opened in November of 2015. The promise is that they’ll offer the books for the same price in-store as they do online. The current store also provides that valuable social proof in the form of reviews, with printed cards sharing some of the best and worst to help buyers decide.

Really, it’s as close to an online experience as any brick-and-mortar store could give. And since Amazon is the king of online sales, why shouldn’t they try their hands at in-person sales and service?

Who’s Laughing?

Of course, the media reporting the story are also laughing, because didn’t Amazon put all those brick-and-mortar stores out of business? Everything from the giant Borders to the neighborhood bookshop suffered as more and more shoppers turned to ecommerce. And now Amazon wants to open their own stores? Well, it’s definitely amusing, though probably not to Barnes and Noble, the lone super-bookstore holdout.

So, yes, the idea of this ecommerce giant—which, by the way, thanks books for only 7% of their yearly revenue—leaving the online realm and opening hundreds of brick-and-mortar stores is a bit surreal. Like Alice through the looking glass. Why invest so much for something that only brings in $5.25 billion of their $75 billion yearly revenue?

Maybe Amazon’s Laughing

As this blogger was quick to point out, Amazon has essentially denied the claims that 300 stores are on the way. The official word was that reports are “misleading.” And still the press churns out all this wonderful publicity, much like they did when Amazon announced they’d be using drones for delivery.

Actually, maybe that’s the whole point. Whether Amazon opens one store or three hundred, we’re all talking about them again. Whatever the outcome, whatever the actual plan, Amazon sure did get a lot of people talking. And in the world of sales—both online and in stores—that’s pure gold. 

What do you think? If those three hundred stores come to pass, will you be there with bells on to buy your books? Or is it all just an elaborate plan for more publicity? 

Learn to grow your ecommerce business with these guides.

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Jan

5

2016

Our Most Read Ecommerce Posts of 2015

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With the close of the holiday season, retailers are breathing a sigh of relief. To help gear up for 2016, we’ve collected our most popular ecommerce posts from each month in 2015. Check out the top ecommerce articles from 2015 based off the interest of readers like you.

January: Where Social Commerce Revenue Comes From [Infographic]

Social commerce is of growing importance in ecommerce and forecasted to account for 5% of online retail revenue in 2015. This infographic digs into statistics and trends in social commerce in the U.S.

February: 5 Customer Retention Tools for Long Term Ecommerce Success

Customer retention turns one-time shoppers into loyal, repeat customers that drive more revenue. Here are five tools to boost profitability and encourage repeat business to drive a sustainable long-term business for your ecommerce company. 

March: How Often Should You Post on Social Media? Benchmarks for 9 Different Industries

The perennial question: how much should you be posting to social media as part of your marketing strategy? Compare yourself to others across your industry with this dive into the data in the 2015 Social Media Benchmarks Report.

April: Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples

Transactional emails have the primary purpose to “facilitate, complete, or confirm” a transaction. Here are 15 examples of ways you can turn the end of a transaction into the beginning of the next! 

May: Dropshipping 101: What It Is and How It Can Make You a Successful Online Retailer

Our friends from Bigcommerce took a look into dropshipping and what it means for your ecommerce company, as well as examining the pros and cons.

June: 7 Creative Content Ideas for Your Ecommerce Site

Creative content in ecommerce can go a long way toward keeping buyers engaged and coming back for more. Here are seven examples for ecommerce content marketing inspiration. 

July: Amazon Prime Day: Big Hit or Big Bust?

In July, Amazon had its first ever “Prime Day,” that they promoted as being bigger than Black Friday. While there were mixed reviews, Amazon had the last laugh with higher than ever Prime sign-ups. 

August: 6 Landing Page Musts for Higher Conversion Rates

When creating a landing page, there are several things you must have. Boost your conversion rates with these six musts.

September: How to Optimize Your Welcome Emails to Increase Opens & Clickthroughs [Infographic]

Welcome emails are one of the first interactions a potential buyer has from your brand. Make sure you’re optimizing them correctly with this infographic. 

October: How to Use Instagram Photos to Boost Your Email Engagement [Infographic]

Learn how one ecommerce company increased engagement on its site by using Instagram images in its email marketing. 

November: How to Create a Holiday Marketing Campaign: A Step-by-Step Guide

As Cyber Monday got closer and closer, we put together a step-by-step guide to help you create a holiday marketing campaign, with resources to get you up and running ASAP.

December: 18 Brilliant Examples of Holiday Marketing Campaigns

As the holiday season was in full swing, holiday campaigns were everywhere. We collected examples of delightful holiday marketing campaigns to help spark your own seasonal marketing campaigns.

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Dec

15

2015

Retarget Lost Customers During the Holiday Season to Drive Sales

This holiday season, you’re probably focused on reaching new customers and reeling them in with dazzling specials. Reaching out to holiday shoppers who need your help making good decisions on purchases for others is a great way to boost your bottom line, but what about all those shoppers who went before? What about the buyers you reached out to last holiday season but then never heard from again?

You can only bring in so many brand new buyers with each gift-giving season. If those consumers don’t stick around after the season’s end, how can you keep making money throughout the year? Well, with this holiday season, it’s time to start focusing on the lost customers. Wooing them back might just be easier than you think.

Go After Cart Abandoners

You probably already know that about 70% of your visitors will abandon their carts, at least on the first visit. Of that 70%, three-quarters of those visitors definitely want to come back later and finish the purchase. It’s just that life gets in the way, and suddenly it’s a year later and they never did buy that amazing gift for their special someone. 

Well, now’s the time to bring them back. If you’re not already going after abandoned carts with an aggressive email campaign, start today. If you do already chase down potential customers, great! Now consider going back to last year’s almost-loyal customers and reminding them that they once loved your products, if only for a moment.

Retargeting Ads

These can be a little tricky, especially if you get too creepy with your messaging. Consumers aren’t crazy about feeling like they’re being watched, and you don’t want this holiday season to feel more like Halloween.

There are a few ways to retarget people who might just be interested in buying from you this season. The first would be ads that serve visitors to your site. Next, you want to target those who’ve searched online shops just like yours. Then there are those who engage with shops like yours on social media. Finally, you can target those who’ve seen your ads on other sites, whether or not they clicked those ads.

You can use the information you’ve gathered about this almost-customer to make sure they end up in the right place after clicking, too. If they’ve already searched products on your site, make sure the ad leads back to one of the items they loved. If they spend time searching prices for products like yours, make sure they get information about prices after clicking on your ad.

Again, it’s a difficult balance between delight and downright creepy, so you want to be smooth about it. Adding in a discount or other special offer can go a long way toward smoothing creeped-out feathers, so consider the lengths you’ll go to when convincing a buyer to click an ad. Then add some good copy, a strong CTA, and you’re set to bring back those long-lost customers.

Now you’re ready to reel in those past customers, whether they made a purchase before or not. Once you get them back, make keeping them a major priority. Imagine your bottom line if you could count on past customers, current customers, and new customers to make purchases at the same time. That’s what this holiday season could be for you.

Learn to grow your ecommerce business with these guides.

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Nov

25

2015

The Holiday Marketing Tips You Need to Sell More This Season [Infographic]

Between Black Friday, Small Business Saturday, and Cyber Monday, the coming week will be filled with holiday shopping.

With more and more holiday shoppers turning to their smartphones, the influence of social media on holiday shopping can’t be ignored. 

On social media, user generated content is one of the strongest influences of consumers. In fact, 92% of consumers trust recommendations from others (even people they don’t know) over branded content.

From Pinterest to Instagram to Facebook to YouTube, the influence of user generated content on purchasing behavior varies. So to help you better understand the landscape, check out the infographic below from The Shelf. They’ve put together tips and information designed to help you sell more this season that you won’t want to miss. 

Want more helpful tips to improve your ecommerce inbound marketing? Subscribe to receive HubSpot’s ecommerce blog articles delivered right to your inbox.

Visit the holiday resource hub for all your holiday marketing needs.

 

Oct

23

2015

Ecommerce Holiday Marketing Calendar [Free Download]

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Between the changing leaves, pumpkin spice everything, and football season, fall is here. This also means that the holidays will be here before you know it! As ecommerce marketers head into the busiest time of the year, there are a lot of dates to plan campaigns around, from shipping deadlines to the holidays themselves.

Instead of spending time and effort keeping track of dates, you should be focused on driving revenue this season, whether you’re planning your 360 degree holiday campaigns well in advance or throwing together a last minute email strategy during the height of the holiday season to boost sales. To make it easier for you to focus on driving revenue, we created the Ecommerce Holiday Marketing Calendar to keep track of holidays and shipping deadlines for Holiday 2015.

The Ecommerce Holiday Marketing Calendar is one-page printable calendar, that can also be installed on Gmail and Outlook, that compiles the upcoming holidays and shipping deadlines for USPS, FedEx and UPS, as well as resources to help you make the most of the season. You’ll be glad you have the information at your fingertips!

Want to keep track of the important holidays and shipping deadlines? Download our Ecommerce Holiday Marketing Calendar to keep you organized this holiday season.

Get your free ecommerce holiday marketing calendar

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Sep

15

2015

How to Create the Perfect Checkout Page [Infographic]

68% of all ecommerce visitors abandon their shopping carts – leaving $4 trillion of abandoned merchandize behind. But don’t despair – according to BI Intelligence, roughly 2.5 trillion (or 63%) of this is potentially recoverable. The top three reasons that people gave for abandoning their carts were unexpected shipping costs, having to create a new user account, and not being ready to buy yet.

Fortunately, ecommerce marketers can address all these pain points, before and during the checkout process. Check out the infographic below from VWO to see some of the many ways you can address these concerns and improve your checkout page.

 

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Sep

2

2015

6 Can’t Miss Sessions and Events for Ecommerce Professionals at #INBOUND15

INBOUND 2015 is less than a week away! If you’re headed to Boston, you’ve probably taken a look at the agenda and seen the incredible speaker line up. To make it a little easier to choose, we’ve handpicked six sessions and events that are specifically geared towards ecommerce professionals. They’ll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business.

1) How Buy Buttons Are Reshaping Ecommerce

Craig Miller, Chief Marketing Officer of Shopify

 Buy buttons are top of mind in ecommerce and many see them as part of a fundamental shift in how people buy online. In his session, Craig Miller, CMO of Shopify, will address how buy buttons and the shift to discovery vs. search are changing the ecommerce landscape. He’ll also dig into why mobile will become the dominant form of monetization in the next five years and how companies who “don’t sell” can use retail campaigns as an engagement and marketing strategy. You’ll learn about the nature of these changes in commerce and gain actionable steps to leverage the opportunities they provide. 

2) How Two HubSpot Customers Transformed Their Businesses With Inbound

Dmitriy Peredugov, Chief Gift Officer of GiftBasketsOverseas.com | Tom Schwab, Founder & Owner of Goodbye Crutches

Tom Schwab has led the growth of Goodbye Crutches, a direct to patient private pay ecommerce business, from a regional player to a national leader in under 3 years. Dmitriy Peregudov has grown Giftbasketsoverseas.com rapidly, leading to its inclusion on the INC5000 list of fastest growing private companies for the last three years, and bringing the company to #1 in international gifting for the service area. In this deep dive session, Tom and Dmitriy will share how they have transformed their companies and business strategies from top to bottom to follow the inbound model. 

3) Ecommerce Table at the Industry Networking and Happy Hour at HubSpot HQ

Wednesday night during Industry Networking and Happy Hour at HubSpot HQ, grab a drink from one of the bars, then find the ecommerce table to meet other ecommerce experts and share your best tips, tricks and advice about inbound marketing. There will be plenty of HubSpotters, current customers, and general attendees to mix and mingle with. Networking will last from 5:30PM-7PM, before the Seaport Parties.

4) Retention Marketing: The Next Ecommerce Battleground

Steve Deckert, Co-founder of Sweet Tooth

Proven ecommerce strategies like SEO, paid ads, social media, and email marketing have been effective, but competition is growing. With this increased competition comes decreased effectiveness. Because of this, a new ecommerce strategy has emerged: retention marketing. Retention marketing is the strategy of keeping more customers actively engaged for longer, and is the new battleground on which ecommerce brands will fight. In his talk, Steve Deckert addresses how you can continue to keep your customers engaged and win this fight. 

5) The Intersection of Inbound Marketing and Ecommerce

Andy Etemadi, CEO of EYEMAGINE | Daniel Kurt, CEO of Revenue Conduit | Ethan Giffin, CEO of Groove | Steve Haase, Ecommerce Sales Engineer at HubSpot

If your entire business is run online, digital marketing is a no-brainer. This is just one of the reasons that inbound marketing and ecommerce go hand in hand. Whether you’re trying to get started with inbound for your ecommerce business or trying to accelerate your growth, come to this session to learn from some of our partners who have built diverse and robust ecommerce integrations with HubSpot.

6) Omni-Channel Ecommerce Personalization: How to Marry Product and Persona Data to Delight Customers on All Platforms

Steve Haase, Ecommerce Sales Engineer at HubSpot

Personalization is critical to the success of your ecommerce business. How are you personalizing your messages across channels and personas? How are you gathering data on your customers and products? And how are you helping to guide your first-time visitors into becoming new contacts, and your first-time buyers to becoming loyal customers? This session will help you increase the scope and effectiveness of your personalization programs. If you’re new to personalization, this session will give you tips and ideas for where to begin. 

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Aug

25

2015

The Most Popular Social Logins Globally [Infographic]

Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. They also reduce the need for comment verification, open the door for comments and reviews to appear in social feeds, and demonstrate social proof.

Globally, and across all industries, Facebook is by far the most popular social login option on both desktop and mobile. More interestingly, Facebook’s share of social logins declined from Q1 2015 to Q2 2015 on ecommerce sites. At the same time, Amazon and PayPal are increasing in popularity relative to Facebook, giving consumers the opportunity to log in and pay using the same identity.

Check out the infographic below from Gigya to dig deeper into the most popular social logins.

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Jun

3

2015

Pinterest Announces Buyable Pins

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We’ve all heard the rumors, but yesterday it was confirmed. Pinterest announced that Buyable Pins are coming in the next few weeks. For consumers, this simplifies the steps from pinning to purchase. For ecommerce, Buyable Pins could change the way that people shop. 

Here’s a quick rundown on Buyable Pins and how they affect you, both as a consumer and a business.

How Does it Work for Consumers?

Next to the red “Pin it” button, there will be a blue “Buy it” button on pins. Any product with the blue “Buy it” button will be available for purchase, directly from Pinterest. Consumers can filter by price and see different color and size options right on the pin. Then, when they’re ready to checkout, all they have to do is click the “Buy it” button and pay with Apple Pay or a credit card. Pinterest is working with payment processors and Apple Pay, so that the consumers’ credit card information is secure.

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This is initially being rolled out in the U.S. on iPhones and iPads. Desktop and Android users will have to wait for future releases to be able to “Buy it.”

How Can Your Business Get Involved?

For the launch, Pinterest anticipates having more than 2 million buyable pins available by partnering with retailers like Macy’s, Neiman Marcus, and Nordstrom, as well as companies on the Demandware and Shopify commerce platforms.

If you’re a Shopify user, you just need to add the Pinterest channel. If you’re a Demandware user, you need to contact your customer success manager. Not on Shopify or Demandware but eager to get involved? Pinterest has started a waitlist for businesses to sign up to be notified when future integrations are launched. 

What Does This Mean as a Consumer?

For consumers, Pinterest has long been a place to keep track of shopping lists. Buyable Pins make it easier to go immediately from pin to purchase, removing the intermediate steps of trying to find the item online.

Additionally, the checkout process is natively built for mobile. Once a consumer has set up their personal information, Pinterest will store it. We’ve all struggled with typing in credit card information on our mobile device before, so this removes that pain point.

What Does This Mean for Your Business and Ecommerce? 

Unlike Facebook’s and Twitter’s buy buttons, the Pinterest “Buy it” option is more likely to disrupt ecommerce. Simply, Pinterest is a platform where people go with the intention to consume, whether they’re interested in recipes or DIY. The “Buy it” button streamlines the process for shoppers already pinning things to buy on Pinterest. Additionally, the checkout process is built for mobile, which reduces friction and shopping cart abandonment on mobile devices.

Notably for businesses, Pinterest isn’t taking a percentage of transactions like most other ecommerce platforms. If your business fulfills the criteria, you can get set up with the “Buy it” button at no charge. However, this means that placement on Pinterest will become more critical to convert pins to purchases. Promoted Pins have prime placement, so they’re likely to generate more revenue from the “Buy it” button. And, as brands vie for positions on the platform, they’re more likely to generate revenue for Pinterest. 

Finally, with Buyable Pins, businesses also handle shipping and customer service themselves. This ensures that the Pinterest channel fits seamlessly into existing ecommerce logistics.

What do you think about Buyable Pins? What do you think this means for consumers and ecommerce? Share with us in the comments!

19 (Easy To Fix) Blunders That Are Hurting Your Conversion Rates

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Mar

20

2015

Improve Conversion Rates by Changing Your Shipping Options [Infographic]

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For ecommerce companies, shipping options have a big impact on conversion rates. In fact, 93% of online shoppers say that free shipping would encourage them to make more purchases online. And beyond conversion rates, shipping options can also be a lever to increase average purchase value and increase the lifetime value of your customers.

Dig into the infographic below from Convert.com to learn more about how changing your shipping options can improve your conversion rates.

ecommerce conversion rates shipping options

Ecommerce Conversion Optimization and Testing

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Mar

13

2015

Psychology of Ecommerce Sales: Consumers and the Ecommerce Checkout [Infographic]

Psychology of Ecommerce Checkout

We’ve all been there – a site takes too long to load and so we leave. But did you know that after only three seconds, 57% of online consumers will abandon a site, and 80% of those consumers will never return? Really makes you consider the financial impact of mere seconds of load time on your ecommerce site!

In the infographic below, Vouchercloud digs into the psychology of the online consumer. Beyond site speed, they look at the impact of design, product reviews, checkout abandonment, coupons and deals, shipping, and payment and security on online shoppers.

Once you’re done, if you want to read more about the psychology of ecommerce, you can check out our series covering everything from the copycat effect to staging your product pages and homophone priming

Consumer-Psychology-and-ECommerce-Checkouts-Infographic

19 (Easy To Fix) Blunders That Are Hurting Your Conversion Rates

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