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Nov

22

2016

7 Blogging Bloopers Your Business Will Want to Avoid

ThinkstockPhotos-488406264-1-238055-edited.jpg

As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge.

But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Thankfully, these blunders are easy to avoid when you know exactly what you shouldn’t be doing.

Here are seven common blogging mistakes your business will want to stay away from…far, far away:

1) Typos, typos, typos

Typos are one of the biggest – and most unforgivable – blogging mistakes. They show a lack of attention to detail, imply sloppy work, and ultimately put off prospective customers. Would you really want to work with a business that lets mistakes slide on their own work? We didn’t think so.

2) No conversion points

Not having conversion points in your content undermines your entire digital marketing strategy. Readers who resonate with your blog will probably be interested in premium content like an ebook, which can further guide them along their buyer’s journey. Don’t miss out on this opportunity to convert them into a lead by not including a call to action within your blog.

3) No images

A blog without images is like a video without sound. And while an image might not always be essential to understand the point of your article, it will make the experience a lot more enjoyable. Inserting images into your blog will hold your audience’s attention for longer, add value to the content, and increase your chance of converting the reader into a lead.

4) Rambling on and on (and on)

We hate to break it to you, but unless someone is a hard-core fan of your content then they probably aren’t going to read your entire 800+ word blog. Writing unnecessarily long posts is a common blogging mistake, as writers confuse quality with quantity. Keep it short and sweet to around 500 words and you’ll be flying. Your reader’s time is valuable, and they’ll appreciate it being treated as such.

5) Sales-speak overload

Think about why your company has a blog in the first place – to attract potential clients with informative and intrinsically valuable content. Don’t undermine this strategy with transparent attempts to push your product on digital passers-by who’ve yet to indicate any interest.

Even if you’re writing a bottom of funnel blog that describes your offering in detail, try to frame it as a solution instead of a direct sales pitch. Your reader is smarter than you think, and will see straight through any attempt to underhandedly force your product on them.

6) Clickbait titles

Clickbait is the scourge of content. Even though shamelessly exploiting human curiosity might get you a few extra clicks and page views, it just isn’t worth it – your reader will lose respect for your company and brand. Your goal should be to build a following of readers who find value in your writing and content – not to become Buzzfeed Wannabe 2.0.

7) Unprofessional content

Your tone should always reflect that you’re writing on behalf of your company. If your culture allows for satirical posts and celebrity gossip, by all means go to town. Just be wary of being overly casual and driving away potential clients looking for serious solutions to their serious problems.

Most readers respond infinitely better to fact-driven blog posts that address their pain points effectively. And if you are overcome by the urge to Biebs it up do everyone a favour and confine it to a personal blog or Tumblr.

At the end of the day, avoiding blogging mistakes only addresses one part of an effective content marketing strategy and a successful business. If you’d like to learn more about content marketing strategy download our ‘5-step plan to generating leads from content marketing’ today!

Angelfish Marketing

Nov

22

2016

7 Blogging Bloopers Your Business Will Want to Avoid

ThinkstockPhotos-488406264-1-238055-edited.jpg

As content marketing continues to prove itself in the digital marketing realm, an increasing number of business owners find themselves balancing precariously at the edge of the blogosphere, building up courage to take the plunge.

But if you’re new to the practice, you need to be extra careful not to make any rookie errors. A few simple blogging mistakes can turn an otherwise stellar content marketing strategy into an embarrassing, sticky mess. Thankfully, these blunders are easy to avoid when you know exactly what you shouldn’t be doing.

Here are seven common blogging mistakes your business will want to stay away from…far, far away:

1) Typos, typos, typos

Typos are one of the biggest – and most unforgivable – blogging mistakes. They show a lack of attention to detail, imply sloppy work, and ultimately put off prospective customers. Would you really want to work with a business that lets mistakes slide on their own work? We didn’t think so.

2) No conversion points

Not having conversion points in your content undermines your entire digital marketing strategy. Readers who resonate with your blog will probably be interested in premium content like an ebook, which can further guide them along their buyer’s journey. Don’t miss out on this opportunity to convert them into a lead by not including a call to action within your blog.

3) No images

A blog without images is like a video without sound. And while an image might not always be essential to understand the point of your article, it will make the experience a lot more enjoyable. Inserting images into your blog will hold your audience’s attention for longer, add value to the content, and increase your chance of converting the reader into a lead.

4) Rambling on and on (and on)

We hate to break it to you, but unless someone is a hard-core fan of your content then they probably aren’t going to read your entire 800+ word blog. Writing unnecessarily long posts is a common blogging mistake, as writers confuse quality with quantity. Keep it short and sweet to around 500 words and you’ll be flying. Your reader’s time is valuable, and they’ll appreciate it being treated as such.

5) Sales-speak overload

Think about why your company has a blog in the first place – to attract potential clients with informative and intrinsically valuable content. Don’t undermine this strategy with transparent attempts to push your product on digital passers-by who’ve yet to indicate any interest.

Even if you’re writing a bottom of funnel blog that describes your offering in detail, try to frame it as a solution instead of a direct sales pitch. Your reader is smarter than you think, and will see straight through any attempt to underhandedly force your product on them.

6) Clickbait titles

Clickbait is the scourge of content. Even though shamelessly exploiting human curiosity might get you a few extra clicks and page views, it just isn’t worth it – your reader will lose respect for your company and brand. Your goal should be to build a following of readers who find value in your writing and content – not to become Buzzfeed Wannabe 2.0.

7) Unprofessional content

Your tone should always reflect that you’re writing on behalf of your company. If your culture allows for satirical posts and celebrity gossip, by all means go to town. Just be wary of being overly casual and driving away potential clients looking for serious solutions to their serious problems.

Most readers respond infinitely better to fact-driven blog posts that address their pain points effectively. And if you are overcome by the urge to Biebs it up do everyone a favour and confine it to a personal blog or Tumblr.

At the end of the day, avoiding blogging mistakes only addresses one part of an effective content marketing strategy and a successful business. If you’d like to learn more about content marketing strategy download our ‘5-step plan to generating leads from content marketing’ today!

Angelfish Marketing

Sep

27

2016

How to Build a Social Media Army

ThinkstockPhotos-518414242-782417-edited.jpgThe superheroes in Marvel Comics’ Avengers series often join forces, commonly in some sort of shiny form-fitting clothing, to defend the weak and powerless. Whether it was Thor’s bulging biceps, Ironman’s impressive armour or the Hulk’s super strength – at some point or another, I’m sure that something about this bunch has probably caught your attention.

Typically, the road to beating the baddies is generally an uphill one. Even superheroes need to hone their super powers, overcome a few hurdles, plot their defence and ultimately work together to save the world.

While your social media strategy may not call for the same techniques required to defeat a super villain, marketers can learn a thing or two from the Avengers. Here are a few ways that social media marketers can embrace their inner superhero and build their own social media army.

Training your team

It takes a lot of hard work to be the best. Ensuring that your staff understand the value of digital/inbound marketing and social media is all about training. If they don’t understand what social media and inbound marketing can do for the business, chances are that they won’t do it very effectively.

Conducting workshops and teaching your team about the importance of this content is a social media management essential. Part of this training should focus on teaching staff about your business model, all the ins and outs of the product, your content strategy and how best to engage with customers.

Working together

While each of the Avengers is a superhero in their own right, the real magic happens when they come together. Harnessing the power of collaboration is all about encouraging your staff to work together to complete tasks themselves, rather than outsourcing work to others.

Content is a great way to do so. Before paying other writers to author blogs, why not motivate your staff to try their hand at writing content. Not only will this add to their digital/inbound knowledge, but it also allows them to put all of the knowledge they gained during their training to good use.

The best offense is a good defense

Defending the free world is a prerequisite on any superhero’s day planner. As a marketer, your aim should be to defend yourself against employee fatigue. By creating a solid content plan, an organised social media planning calendar, spreading the responsibilities for creating content and posting that content, you will eliminate irregularity and ensure consistency across all social accounts.

And why is consistency so important? Not only does it give your business a distinct identity, it also differentiates your business from your competitors, ensures your message stands out in customer’s minds and increases customer loyalty.

Changing your strategy

It’s generally around the middle of the movie that the good guys hit a stumbling block. At this point they usually do a little soul searching and realise that defeating their foes may require them to rethink their game plan.

Where the marketers of old were focused on hard selling, they now need to be thinking about hard content. From blogs and emails to white papers and eBooks, providing useful content is one of the best ways to target customers at any stage of their buying journey.

The key with this content is to provide customers with a compelling enough value proposition so that they are willing to give you their contact information. The idea behind premium content is to market the information as “exclusive” and to convince them that the content has a higher value.

Social media provides a great platform to promote this content and to focus your strategy on getting visitors back to your own website to begin their journey with your business. Get this strategy right and you will have a solid lead generation system that’s future proof.

Making the most of tech

Speaking of content, and sharing this content, technology provides marketers with a great opportunity to promote their content to the masses. Would Thor have the same oomph without his hammer? And what would Iron Man really be able to achieve without his armour? Sure, they’d all still be superheroes but their gadgets make their jobs a whole bunch easier. Marketers should think about social media in the same way.

Using marketing software can enable you to post content on behalf of your whole team. This helps to avoid a big issue for marketers and sales teams alike. Internal email asking everyone to help and share can often be hard to make stick and often only 5% support without more follow ups and aggressive KPIs.

All of this costs time, leads and sales.  Software can help you remove this and if you’ve got a team of 40 for example sharing instantly straight from your marketing department, you’ve just built a social media army and a force to be reckoned with.

At the end of the day, it’s through the efforts of a great team that success is achieved. Whether you’re a social media marketer or a superhero, the principles are the same – if your team know what they need to do, if your attack is well organised and if you’re using the resources you have at your disposal, it’s only a matter of time before you overcome your adversaries.  

Are you keen to build a social army and take your social media management to superhero heights, download our Ultimate Guide to Social Media.

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