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May

13

2017

When my efforts aren’t enough

Published by in category Uncategorized | Leave a Comment

Powerful insight I learned from my daughter Kayli – she is preparing to serve a mission for our church but has been spending the last year “kicking Hashimoto’s hypothyroidism in the pants”. One of her main concerns has been “How can I effectively help others when I myself struggle so much?” She writes: I was … Continue reading When my efforts aren’t enough

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May

13

2017

9 Clever Ways to Get More Comments on Instagram

Published by in category Daily, Social Media | Comments are closed

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If you’re not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old.

So, what gives? Why isn’t your Instagram feed chronological anymore?

Like many other social networks, Instagram’s algorithm changed.

Download our essential guide to Instagram for business for more helpful tips  and tricks.

In this post, we’ll give you a quick rundown of what’s new with the algorithm, along with tips on how to create the most engaging posts possible to get more comments on Instagram — which help you jump higher in the feed and get discovered by new users.

Guide to the Instagram Feed Algorithm

In June 2016, Instagram announced it was changing its algorithm to show users content they cared about first — no matter when it was posted. This could make it tougher for social media marketers to get organic Instagram posts seen because most users miss 70% of the content on their feeds.

That’s where engagement comes in. There are a few factors that influence a post’s ranking on the Instagram feed, and the number of likes and comments a post achieves is one of them. Here’s what matters when it comes to ranking on an Instagram user’s feed:

  1. The number of Likes and comments a post has
  2. If that user has interacted with your content in the past
  3. How recently you posted

If your organic Instagram posts get engagement from your followers, it creates a positive feedback loop: the more people like and comment on a post, the greater likelihood it will appear on the Explore tab, where users who don’t already follow you can check out your popular content.

Before we jump into strategies for attracting more comments, there are a few things you need to do:

1) Make your account public.

Make sure new followers can find your content by opening your account. Navigate to your profile, tap the Settings gear icon in the upper right-hand corner, and toggle the Private Account button to the Off position.

instagram-public-account.png

2) Enable push notifications.

Turn on push notifications so you can quickly reply to or like your followers’ comments. Remember, the more users interact with your account, the higher on their feeds your content will appear.

Navigate to your profile, tap the Settings gear icon in the upper right-hand corner, tap Push Notification Settings, and choose which Instagram actions you want to be notified for.

instagram-notifications-1.pnginstgram-notifications-2.png

3) Curate excellent content.

People aren’t going to comment on uninteresting content, so enlist one team member to manage the scheduling and editing of Instagram content, but open it up to a larger team to source different photos, videos, and ideas to keep your Instagram feed fresh and interesting.

4) Develop an Instagram editorial calendar.

Figure out an Instagram publishing cadence that works for you — and we recommend posting no more than once per day. Remember, timing is a factor in the algorithm, so you don’t want posts from earlier in the day to get lost in the shuffle. Download our social media content calendar to keep track of what you’re posting across other social platforms so you’re not repetitive and you’re covering all of your bases.

Now that we’re all on the same page, let’s dive into strategies for getting more comments (and likes) on Instagram.

9 Ways to Get More Comments on Instagram

1) Host a giveaway or contest.

A fun and easy way to get followers to comment on your Instagram posts is by hosting an Instagram contest or giveaway. You could post on Instagram promoting the contest, then ask users to enter by commenting on your post. You could make your contest a weeklong campaign, where users have to comment each day. You could even incorporate user-generated content (UGC) and ask followers to post their own photos and to tag/mention your brand in the post.

Here’s an example of an Instagram contest we ran for our attendees at INBOUND 2016, HubSpot’s annual marketing and sales event:

 

Thursday #CaptionContest: Leave a comment with your caption for a chance to win an OpenTable gift card! See link in bio for full contest details. #INBOUND16

A post shared by HubSpot (@hubspot) on Nov 10, 2016 at 9:48am PST

Social Media Examiner has a great guide for running Instagram contests — check it out here.

2) Host an Instagram takeover.

Instagram takeovers are a fun way to get fresh content on your Instagram and to work with colleagues and influencers. They’re a smart way to generate more Instagram engagement, too.

Takeovers involve one Instagram user taking over another’s feed, usually for a day, and posting from their point of view. Takeovers are often done from the perspective of:

  • A colleague
  • An influencer
  • Another organization in your industry

These takeovers help generate more Instagram comments whether it takes place on your account or you’re taking over another account. Here’s an example of a takeover we hosted with our friends over at WeWork. WeWork was able to share brand and member stories to a whole new audience of HubSpot’s engaged followers.

 

And there’s no better time to do just that. Happy Valentine’s Day, all. It’s the @wework team here, taking over the #HubSpot Instagram account. Hang with us for the day for all things #dowhatyoulove. Link in bio.

A post shared by HubSpot (@hubspot) on Feb 14, 2017 at 5:38am PST

WeWork closed the takeover with a call-to-action (CTA) to follow its Instagram account — where new followers will start liking and commenting on new posts. And over at HubSpot, we enjoyed comments from WeWork fans and others interested in the takeover.

 

And we’re out. ✌️ Thanks for spending the day with us! For more office inspo, work hacks, and tips for creating your life’s work, connect with us over at @wework. Here’s to creating work we’re passionate about and proud of. #dowhatyoulove

A post shared by HubSpot (@hubspot) on Feb 14, 2017 at 5:06pm PST

Takeovers are a win-win for hosts and guests. Learn how to host one with help from Buffer.

3) Ask users to engage in the comments.

A simple way to get more Instagram comments is to ask for them.

Post content on Instagram that lends itself to sharing, and ask users to answer a question or tag their friends and coworkers in the comments. It’s a fun and easy way to interact with your audience, and it helps you garner more comments, too.

Here’s an example of an Instagram post we shared in which we asked our followers a question. You can caption posts with simple questions like “Agree or disagree?” or “What’s your advice?” to prompt responses and earn more comments.

 

What’s your favorite tip for business travel? (We recommend fitting everything in a carry on. Saves time & you won’t worry about lost luggage!) ✈️ 🛫 via @egmphoto

A post shared by HubSpot (@hubspot) on Mar 16, 2017 at 4:55am PDT

4) Post something funny, surprising, or provocative.

In a study of what makes content go viral, research revealed some of the most viral internet moments also provoked high-arousal emotions. Among the most common were posts that created anticipation, surprised the viewer, and provoked curiosity and uncertainty. Emotions that incited feelings of joy were also among the most common, so think about content you could share on Instagram that makes people feel an emotion so strongly that they’re compelled to comment on it.

Is there content you could post about a surprising fact, a happy moment, or an intriguing industry trend? It doesn’t need to be specifically about your brand, either — content that’s enjoyable for a broad audience will likely attract more comments.

It can be silly, too — here’s our teaser video for our April Fool’s Day prank about “gorilla” marketing that attracted a lot of attention — while building anticipation and a sense of surprise.

 

Is this week dragging for you, too?

A post shared by HubSpot (@hubspot) on Mar 31, 2017 at 1:11pm PDT

5) Post videos.

Time spent viewing videos on Instagram increased 40% in 2016, and now, users can post videos up to one minute in length. Post this engaging content to get followers to stop scrolling through their busy Instagram feeds and watch your video — and make sure it’s intruiging. Your audience wants more video content — especially on social media — so if you share something compelling and ask viewers to comment on it in the caption, they’ll most likely do it.

Create short videos for Instagram that tease longer videos on other platforms — like Facebook or YouTube — or post longer video (up to 60 seconds) as we did here:

 

What’s new with Facebook? Before you tune into today’s F8 keynote, catch up on what happened on Day 1.

A post shared by HubSpot (@hubspot) on Apr 19, 2017 at 9:03am PDT

6) Use relevant hashtags.

When you post your content with relevant, popular Instagram hashtags, your posts appear in searches for those hashtags and the Explore tab. In fact, posts with at least one hashtag typically attain more than 12% more engagement. Influencers and interested users might organically comment when they see you talking about topics they’re also interested in, or you could combine some of the strategies above to generate engagement.

Ask followers how they celebrated #SundayFunday, acknowledge a #ThrowbackThursday, or use one of the hundreds of hashtags relevant to your industry or your content to get new audience members involved in the conversation. We did this with Earth Day hashtags in the example below:

 

Normally our favorite color is orange, but today its green. 🌲🌳🌎 #earthday #gogreen #EarthDay2017 #Earth #EarthDayEveryday #Ecology #Green #GoGreen #GreatOutdoors #GoOutside #Nature #Recycle #🌎 #NatureLovers #ClimateChange

A post shared by HubSpot (@hubspot) on Apr 22, 2017 at 7:41am PDT

Here’s a guide to finding and using Instagram hashtags, as well as a massive list of the most popular hashtags you can use.

7) Publish at the right time of day.

There’s a lot of debate over the best time of day to post on social media, and that’s because the answer varies depending on your industry, your followers, and what type of content you’re posting.

Our best advice is to test out your engagement rates on Instagram when you post at different times throughout the week, and determine your publishing schedule based on the results. Whether it’s bright and early on Monday morning or later in the afternoon, try to figure out the time when your followers are more willing to stop and leave a comment to maximize the engagement of your posts each day. Use a social media content calendar to track scheduling and results.

8) Post photos of people’s faces.

Let’s face it — selfies are fun. And as it turns out, they’re good for your Instagram strategy, too.

An analysis of more than 1 million Instagram posts by Georgia Institute of Technology and Yahoo Labs found that posts with human faces are 32% more likely to attract comments — and 38% more likely to garner likes. There isn’t a ton of insight into why this is, but the researchers suspected that it’s partly because faces are effective sources of nonverbal communication that people respond to — even as infants.

Post Instagram content featuring selfies, group shots, and candid photos, and see if your audience likes the human side of your brand, too. Here’s a post featuring the faces of our recruiting team that generated a lot of comments:

 

Today we have an Instagram takeover from our recruiting team! They’re holding a source-a-thon to find great candidates for us as we continue to grow. Check out our story for their tips on recruiting and what we look for in candidates! #bestplacestowork #werehiring

A post shared by HubSpot (@hubspot) on Mar 24, 2017 at 10:14am PDT

9) Post photos of animals.

There isn’t a lot of research to back this one up, but you know as well as I do that animals on social media are powerful. Animals have been popular on the web for a long time, and animal influencers can earn just as much money as human influencers on Instagram, Whether you have animals in your office or a cute picture of a coworker’s pet, try posting lighter, fun content on Instagram accompanied by a furry friend to see if your audience likes commenting on animals, too.

Here’s one of our favorite dogs here at HubSpot — he racked up 24 comments and almost 800 likes.

 

Some days you just need to hug a pup to help get you through the work day. 🐶 📷 @mmsmall

A post shared by HubSpot (@hubspot) on Mar 15, 2017 at 7:51am PDT

Engagement Is Key

Likes, comments, and video views are valuable on Instagram because they influence where your posts sit in the feed. Additionally, your content will be discoverable on the Explore tab if a lot of users interact with your posts — so test out these methods for attracting more responses on Instagram. For more ideas, check out our guide to Instagram for business.

What are your strategies for getting more comments on Instagram? Share with us in the comments below.

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May

13

2017

7 of the Best Mood-Boosting Websites We Could Find

Published by in category Daily, productivity | Comments are closed

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I will never forget the day I learned that watching cat videos is proven to enhance your mood.

Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before.

And it’s not just cat videos — the same conclusions have been drawn about humor in general. Researchers at Loma Linda University found that, in aging adults, watching comedic videos correlated with improved short-term memory. In other words: Funny is good.

We believe these findings particularly apply during the work day. When our days reach a stressful climax, or we’re feeling particularly frustrated, that’s when self-care becomes imperative. But there’s time and efficiency to consider. In the middle of a winter afternoon, for example, a long walk might not be the best option. That’s where the internet becomes especially useful — it’s full of those mood boosting videos that even academic researchers have found to be mentally beneficial. New Call-to-action

But what are some of the best go-to websites for mood-boosting content? I surveyed the web and my colleagues for some favorite online sources of a quick pick-me-up, and selected the seven best ones to seek out in the middle of a hectic work day. So go ahead — click, and smile. You’ll be glad you did.

7 of the Best Mood-Boosting Websites We Could Find

1) Animal Planet Kitten Cam

Live video by Animal Planet L!ve

Sophia Bernazzani, Staff Writer, HubSpot Marketing Blog:

I’m a huge animal lover, and during a hectic and stressful workday, watching a live feed of a bunch of kittens playing is a fun way to take a quick mental break without getting too distracted.”

Visit this online destination if:

You love watching adorable things happen in real time. There’s a reason why live videos get 3X more viewing time than pre-recorded ones — it’s fun to watch things unfold as they happen, even if it’s a cat discovering yarn for the first time.

Author’s note: For my fellow dog people, there’s also an Animal Planet Puppy Cam.

2) Huffington Post Good News Section

HuffPost Good News

Aja Frost, Staff Writer, HubSpot Sales Blog:

When I need a quick reminder about all the cool, heart-warming, inspiring things people do for one another each and every day, I check Huffington Post’s Good News vertical. It’s a curated collection of happy news — often stories that are overshadowed by more dramatic (read: more depressing) events.”

Visit this online destination if:

You get overwhelmed by coverage of less-than-positive current events. This site provides great fodder for watercooler talk, but focuses on, well, the good stuff.

3) Find the Invisible Cow

Invisible CowSource: StrauberryPlays

Nick Carney, Social Media Marketer:

Sometimes, there are days when you just need a win — something to pick you up and carry you through the rest of the day. For me, there’s nothing much more satisfying than finding an invisible cow. It makes me feel more accomplished and ready to take on the world, one elusive cow at a time.”

Visit this online destination if:

You like a tiny challenge with your midday break. While it’s not exactly a mind-bending game, Find the Invisible Cow provides just enough stimulation for your brain to feel like you’ve accomplished something. Plus, the more you win, the more animal options you have to choose from.

4) Cute Overload

Cute Overload

Janessa Lantz, ‎Principal Content Marketing Strategist:

Cute Overload is my go-to rainy day pickup. Puppies wearing red galoshes and kittens snuggling with hamsters will always make me feel better about life. And even though it’s no longer publishing new content, the archive is still filled with joy.”

Visit this online destination if:

You’re the nostalgic type. In January 2016, Cute Overload decided to stop publishing new content — read more about that here — but its previous posts are still alive and well at the original URL. So if you’re the type of person who never gets sick of seeing videos about seals, bunnies, and polar bears that have been curated from a variety of sites, this destination is for you.

5) Spotify

When I told Bernazzani that I would be writing this roundup, she quickly pointed me in the direction of Spotify. The digital music provider, she explained, “has curated playlists that are specifically about mood and attitude.” Some of our favorites? “Brain Food,” “Songs to Sing in the Shower,” and, of course, “Mood Booster,” which we’ve embedded below.

Visit this online destination if:

Working in silence makes you bonkers — or, if you really do need a quick and easy mood boost. Music is known for its multiple physiological benefits, which are reviewed quite thoroughly in this study of its neurochemistry. But not only can it help to regulate your mood, but also, it can be intellectually stimulating, making it a great way to take a break before resuming a challenging task.

6) BarkPost Humor

BarkPost.png

BarkPost is one of those delightful websites full of content that either leaves you in stitches, or clinging to your pets for dear life. If you prefer to avoid the latter — which is likely here, considering you’re seeking a mood-booster and not a downer — we recommend checking out BarkPost Humor, which is packed full of trending stories, photos, and videos of dogs being unintentionally hilarious. Is it hard news? Not really, unless you consider one woman’s tale of sending her dog and cat to a marriage counselor to be heavy-hitting journalism. But honestly, who wouldn’t want to read that story?

Visit this online destination if:

You never, ever, ever, get sick of seeing funny dog videos — whether you’re in a bad mood or not.

7) Audiotree

You might be thinking, “Are all of these sites related to animals and music?” Well … almost. But hey, as per the studies cited previously, those are two of the biggest mood boosters out there.

For the latter, there’s Audiotree, the aptly self-described “artist discovery platform.” Whether you’re into studio sessions, live-streamed concerts (and remember — that type of video gets over 3X the views as others), or documentaries, this site has something for you.

But what makes this site particularly mood-boosting? For us, it’s the variety of content. It might seem like music is intuitively consumed one way — by listening to it — but Audiotree has made it a mission to diversify the way we do that. Plus, they share interesting stories about the people who write and perform it, adding a learning element to the way we enjoy a great song.

Visit this online destination if:

You love your favorite artists, but want to find something new. You may not have heard of the ones featured on this site before, but what better way to boost your mood than with a new favorite song?

Get Happy

I don’t know about you, but I feel better already. Many of these sites were unfamiliar to me when I first began working on this article, and just listening to my colleagues describe them with such enthusiasm was a treat. Experiencing them was even better — and I definitely found myself feeling slightly less stressed and preoccupied once I explored some of what they had to offer.

And if you feel like you’re too busy to take a break, know this: The top 10% of most productive employees take 17-minute breaks for every 52 minutes of work they put in. So if you feel your earlobes starting to leave marks in your shoulders, please — watch a cat video, listen to an awesome new song, or read about some good news. Take notes right afterward on how you feel, and see how taking these mini mood-boosting breaks impacts your disposition over time.

What are your favorite mood-boosting websites? Let us know in the comments.

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