It’s been a very interesting New Year! As we said goodbye to 2016, there was a feeling in the air that change was coming. So when my husband noticed an interesting position posted at (I’ll call it “Company B”, a vendor for his current employer), I told him: “You should look into it…”Continue Reading
What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the taleContinue Reading
Anyone remember AIM — previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course itContinue Reading
Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings — their everything — into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe itContinue Reading
