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May

23

2017

How to Differentiate Your Agency by Applying a Planning Approach

Published by in category Uncategorized | Comments are closed

“Be useful. Be different. Be consistent.”  These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand. In a talk for The Art of New Business on the topic of differentiating your agency […]

May

23

2017

10 Job Interview Questions to Stop Asking Candidates

Published by in category Daily, hiring, Office Life | Comments are closed

When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to […]

May

23

2017

The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

Published by in category Daily, Inbound Marketing | Comments are closed

“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.” The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlight that B2C marketing might, especially […]

May

23

2017

15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Published by in category Daily, marketing agency | Comments are closed

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these […]

May

21

2017

To College or Not to College

Published by in category Uncategorized | Leave a Comment

Reader’s Question: Hey Leslie, I’m a 17 year old homeschooler who loves the leadership and mastery principles you teach and study yourself. Recently, I have been faced with the choice of going to college, but don’t know what I want to study and if the opportunities I have to learn other relevant skills would be […]

May

20

2017

7 Design Podcasts That'll Get the Creative Juices Flowing

Published by in category Daily, Design | Comments are closed

If you’ve worked among designers, or are one yourself, there’s something that’s quickly observed: Designers, it seems, are often working with their headphones on. Much of the time, that’s the result of creative work presenting an opportunity to plug in, and tune out distractions. Whether it helps you focus, or you’re signaling to colleagues that […]

May

20

2017

9 of the Biggest Google I/O Keynote Announcements

Published by in category Daily, SEO | Comments are closed

Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.” But […]

May

18

2017

Rare Faith for Weight Loss

Published by in category Uncategorized | Leave a Comment

I know, I know. I tell people not to use the words “weight loss” because you don’t want your subconscious mind to go looking for the heaviness again, but these are the words that people still use in search of help, so I went ahead and put it in the title. It’s my blog and I […]

May

18

2017

“I can’t move forward until I get the exact vision”

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In response to the 19 Rules of Prosperity, J.S. writes: “I’m afraid. I know what my dream house looks like GENERALLY, or rather, what PARTS of it look like, but I’m having a hard time with all of the other details, and I feel like I can’t move forward until I get the exact vision. […]

May

18

2017

5 Helpful Insights You Can Find Using Twitter Analytics

Published by in category analytics, Daily, Social Meda | Comments are closed

When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, most recently by creating a standalone analytics app called Engage, and launching analytics for Twitter Moments. Though users now have […]

May

18

2017

How to Transform Your Blog Content into Compelling Videos

Published by in category Blog, Daily, Social Media, Video | Comments are closed

Here at HubSpot, we’ve told fellow marketers about the importance of creating compelling video content to engage your busy audience. And for the most part, video content lives on social media channels — like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Marketers are prioritizing […]

May

17

2017

Disproving Best Practices: The One- vs. Two-Column Form Test

Published by in category A/B testing, Daily, Landing Pages | Comments are closed

A few months ago, I took the stage at Digital Summit Dallas to talk about blog conversion rate optimization (CRO). The session right before mine was led by Unbounce Co-Founder Oli Gardner — a household name for those of us in the CRO industry. Needless to say, it was a tough act to follow.  In his session, […]

May

17

2017

State of Inbound 2017: Your Go-To Business Report for Marketing and Sales Research [New Data]

Published by in category Daily, Inbound Marketing, inbound sales | Comments are closed

Generate more traffic, more leads, more customers. That’s always been the purpose of marketing and sales. But while the goal remains the same, the audience — and their preferences and behaviors — has not. People don’t want to just read content anymore. They want immersive video experiences. When it’s time to research a purchase or […]

May

17

2017

How to Leverage Social Intent Data in Your Next Nurturing Campaign

Published by in category Daily, marketing agency | Comments are closed

As marketers, capturing buyer attention is everything. Without it, we’re just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance of information on the internet, today’s buyers have a lot more knowledge and power. They […]

May

16

2017

Introverts vs. Extroverts: Leadership Challenges & How to Solve Them

Published by in category Daily, Leadership, Management | Comments are closed

There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator, the DiSC Profile, and the Big Five are a few that come to mind — we even use DiSC here at HubSpot. […]

May

16

2017

Account-Based Marketing vs. Inbound Marketing: 4 Common Questions Answered

Published by in category Daily, Inbound Marketing | Comments are closed

Account-based marketing or inbound marketing? Which one should you use? Well, maybe that’s not the right way to think about it. As it turns out, the two strategies are actually pretty complementary when done well. With all the confusion between account-based marketing and inbound marketing, we thought we would clear the air — and hopefully […]

May

16

2017

Social Media Copywriting: How to Compose Text for 5 Different Channels

Published by in category Daily, Social Media | Comments are closed

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social […]

May

13

2017

When my efforts aren’t enough

Published by in category Uncategorized | Leave a Comment

Powerful insight I learned from my daughter Kayli – she is preparing to serve a mission for our church but has been spending the last year “kicking Hashimoto’s hypothyroidism in the pants”. One of her main concerns has been “How can I effectively help others when I myself struggle so much?” She writes: I was […]

May

13

2017

9 Clever Ways to Get More Comments on Instagram

Published by in category Daily, Social Media | Comments are closed

If you’re not a total Instagram addict like me, you might go a day or two without checking your app. And when you check your feed, you might notice that some posts from friends were shared mere minutes ago, while others might be a few days old. So, what gives? Why isn’t your Instagram feed […]

May

13

2017

7 of the Best Mood-Boosting Websites We Could Find

Published by in category Daily, productivity | Comments are closed

I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before.” And it’s not […]


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