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Jan

15

2017

How to go from LEVEL 5 HAPPY to LEVEL 7 or above—and make it stick!

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Save the date! On Monday, January 23rd, I’m hosting a FREE webinar where we’re going to talk about how we build up mental cataracts that, like the cataracts that build up on our eyes, limit our ability to think clearly. You’ll enjoy stories and examples of how these limit us, but best of all, you’ll discover a powerful […]

Jan

14

2017

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

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Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them? Depending on where you are in your career, […]

Jan

14

2017

7 Trends That Will Change Social Media in 2017

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It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting your marketing plan organized for the […]

Jan

13

2017

Poor Little Genius

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What is a “Poor Little Genius”? A poor little genius is someone who has a wealth of talent hidden inside of them, but who perhaps remains poor because they haven’t figured out how to discover and develop their God-given gifts. No matter how financially stuck people may feel, everyone is born with the capability of having “genius” ideas. […]

Jan

13

2017

9 Handy Business Calculators That’ll Make Your Life Easier

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Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?” Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind — otherwise you wouldn’t have resources to do […]

Jan

13

2017

Marketing Automation for Associations

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Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It’s easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set […]

Jan

13

2017

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

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Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media. This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing […]

Jan

13

2017

5 Interview Questions to Assess Emotional Intelligence

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Emotional intelligence is more than just a buzzword. The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. In client-facing roles, emotional intelligence can be the difference between a lasting agency-client […]

Jan

11

2017

15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time

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Excel and marketing go together like peanut butter and chocolate. There’s just one problem — for many of us, trying to organize and analyze Excel worksheets can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking […]

Jan

11

2017

4 Education Marketing Trends to Keep an Eye on in 2017

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Content, SEO and email marketing are not going away but it’s important to stay ahead of the curve so you don’t fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live The powerhouse engagement stats for video content keep […]

Jan

11

2017

The Evolution of the Strategic CMO [Infographic]

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As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world. The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of […]

Jan

11

2017

How to Determine the Ideal Hourly Rate to Charge Your Clients [Free Calculator]

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If you’re a freelancer, you probably have a lot on your plate. Balancing multiple projects, building your personal brand, and keeping up with client requests is no easy feat, and the last thing you want to worry about is undercharging for your services. Determining your ideal hourly rate can seem like a high-stakes guessing game. […]

Jan

10

2017

A Brief History of New Year's Resolutions: Where They Began & Why They Fail

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Ah, late December — I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. We resolved to do things like lose weight, find love, and save money. But once the […]

Jan

10

2017

Which Blogging Tactics Produce the Strongest Results? [New Survey Data]

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When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on […]

Jan

10

2017

Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch

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When you hear “infomercial” you might picture a suburban mom on a fruitless quest through her cluttered kitchen cabinets to find a single matching container lid from her 10,000 piece Tupperware collection. Or a hapless man engaged in a heated but ultimately ill-fated wrestling match with his garden hose. What was once an ad format no self-respecting […]

Jan

7

2017

The 13 Best Photo & Video Editing Apps for Mobile

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By now, it’s clear that creating great visual content is critical for marketers — and that’s especially true on social media. It was recently announced that Instagram has doubled its monthly active user base since 2014, which means a lot more people are viewing and sharing photos. Plus, visual content is 40X more likely to […]

Jan

7

2017

How to Create an Attention-Grabbing Poster Design for Any Event [Infographic]

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There’s something about the word “poster” that seems very … retro. I remember having a Metallica poster hanging in my room as an angstry teenager. Who knew that they might someday pertain to my line of work? As it turns out, posters aren’t as old-school as we might think. In fact, they’re still quite effective […]

Jan

6

2017

13 Things to Start, Stop & Keep Doing With Your Email Marketing in 2017

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If you’re reading this blog post, there’s a good chance you arrived here by clicking on a link in an email we sent to you. Email marketing is a powerful tool to encourage your audience to engage with content and to nurture leads in your database along the buyer’s journey. And despite what you may […]

Jan

6

2017

7 Resolutions Your School's Marketing Department Should Make

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It’s once again that time of year for taking a good look at the lessons we’ve learned from our marketing efforts and resolving what we will, or won’t, do again in 2017: 1) Less Bulk Email Your prospects want to know you see them. Personalized emails provide 6x the transaction rates as generic email. Yet […]

Jan

6

2017

Why You Need to Focus on Video Marketing in 2017 [Infographic]

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2016 saw a surge in the popularity of video as a content marketing format. From 360-degree videos to Facebook Live, marketers are responding to audiences’ shorter attention spans by making content more interactive and visual — and it’s paying off. Video is growing to dominate your audience’s online activity: 78% of people watch videos online […]


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