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Apr

29

2017

April Social Media News: AR on Facebook, Ads on Snapchat & More

Published by in category Social Media | Comments are closed

April showers bring May flowers (depending on where you live). This April also brought an onslaught of augmented reality, or AR, from a few of your favorite social media apps. Just like last month, Facebook and Instagram continued to compete with Snap Inc. in April, with all three apps launching new products and features to […]

Apr

29

2017

9 Link Building Email Outreach Templates That Actually Work

Published by in category Inbound Marketing, SEO | Comments are closed

Thanks for joining me here on the HubSpot Marketing Blog today. I wanted to take this opportunity to tell you all a few things you might not know about me. I’m ambidextrous (I can write with both hands), I’m the adoptive mother of three cats (one of whom is named Kitty), and before coming to […]

Apr

28

2017

5 Essential Skills Marketers Need to Succeed This Year [Infographic]

Published by in category Daily, IGSS, Professional Development | Comments are closed

The marketing landscape evolves at what often seems like a bewildering pace. There are changes in consumer preferences. There are updates to search algorithms. And, we can’t forget the frequent updates and features added to various social media channels. For that reason, being a successful marketer today might appear to require a never-ending list of […]

Apr

28

2017

6 Cover Letter Examples That Got Something Right

Published by in category Canonical, Daily, Professional Development | Comments are closed

Let’s face it: A job search is, typically, anything but fun. It’s almost as if it carries its own stages of grief. At first, there’s denial of its demoralizing nature. Then comes the anger over either radio silence or rejection from prospective employers. Of course, there’s bargaining — “I promise to never complain about work […]

Apr

28

2017

Why Agencies That Conduct Market Research Grow Faster

Published by in category marketing agency | Comments are closed

You’re a busy marketer. Your days are full of client meetings, brand research, marketing strategy sessions … Who has time to do market research for their own marketing agency? If you think market research is for clients only, better think again. As a marketer, it’s equally important for you to understand your market, its wants […]

Apr

27

2017

Choosing a Date for your Goal

Published by in category Uncategorized | Leave a Comment

So you want something to change. Maybe you need more money, want to reach a business goal, or just long for better health or relationships. Can you see yourself as though you’ve already achieved it? Can you feel how you expect to feel when it’s accomplished? These are some of the first steps to powerful and effective goal-achievement, […]

Apr

27

2017

How to Repost on Instagram: 4 Easy Ways to Reshare Content

Published by in category Daily, Social Media | Comments are closed

Where most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow — Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting […]

Apr

27

2017

45 Engaging Examples of Interactive Storytelling in Content Marketing

Published by in category Content Marketing, Daily | Comments are closed

As inbound marketers, content plays an important role in attracting attention to our company and building trust with our prospects. Our content can come in many different formats, and the format we choose can speak volumes about the research and ideas within. Interactive content has become increasingly more popular as brands try to cut through […]

Apr

27

2017

10 of the Best Ads from April: Hygge, Apocalypse, and a Robot Baby

Published by in category Daily, marketing agency | Comments are closed

Although we haven’t been fortunate enough to see more than a few scattered days of sunlight here in Boston, I’m told it’s technically spring. In addition to rain, April also brought us some stunning new creative work from agencies around the word. Our monthly ad round-up features a German-produced animated short, a delightful Danish beer ad, and […]

Apr

26

2017

The Character Count Guide for Blog Posts, Videos, Tweets & More

Published by in category Blog, Canonical, Content Marketing, Daily, SEO, Social Media | Comments are closed

When it comes to writing text for your blog and social media posts, many marketers wonder, “But what’s the character limit?” It’s never a simple question — sometimes, it’s answered by parameters established by certain channels. And on other occasions, it’s more a question of what’s ideal. For example, you probably know the character limit […]

Apr

26

2017

6 Business Challenges Every Small Business Struggles With (And How to Fix Them)

Published by in category Business, Daily | Comments are closed

In the first few years of business, small companies come up against a lot of different challenges. Some are harder than others to overcome — and according to the U.S. Bureau of Labor Statistics, about 20% of small businesses fail by the end of their first year. By the end of their fifth year, 50% […]

Apr

26

2017

How We Grew Our Organic Traffic by 43% Without Publishing a Single New Blog Post

Published by in category Blogging, Daily, SEO | Comments are closed

Today I’m going to show you how we boosted our organic traffic by 43% over a 3 month period. The best part is, we did it without publishing any new content, spending any more money on marketing or adding any additional resources to our team. We call the strategy, The Mission Week, and I will […]

Apr

26

2017

7 Steps to Documenting a Content Marketing Strategy That Works

Published by in category Daily, marketing agency | Comments are closed

I already know what you’re thinking. You saw the words content marketing and strategy together in the headline and thought, “Oh, cool, another article telling me how important it is to have and actually write down my strategy — just what I need.” Don’t worry, that’s not what this is. You already know that having and documenting […]

Apr

25

2017

8 How-To Videos We Love (and Why)

Published by in category Daily, Social Media, Video | Comments are closed

Have you ever learned how to do something with the help of an internet search? The answer is most likely a resounding “yes.” Most recently, I taught myself how to fold a fitted sheet with a helpful video from homemaker extraordinaire and friend of Snoop Dogg Martha Stewart. Videos are an especially compelling way to […]

Apr

25

2017

Is an MBA Worth the Money?

Published by in category Daily, Professional Development, Tactical | Comments are closed

Here on the HubSpot Marketing Blog, I haven’t exactly made it a secret that I went to business school. It was an experience that provided two years’ worth of fodder, lessons learned, and other actionables that I like to share here. But there’s one question I have yet to answer, at least in this venue, […]

Apr

23

2017

#22: Lessons Learned Since Writing Jackrabbit Factor

Published by in category Uncategorized | Leave a Comment

I released the Jackrabbit Factor book in 2005, and then in 2006 the real life lessons began. What I’ve taken from those experiences has been amazing.  I’m grateful for every one of them, even though thinking right in the middle of it all was one of the hardest things I’ve ever done in my life! […]

Apr

21

2017

Brain Typing & Skin Hearing: Everything You Need to Know About Facebook's 2017 F8 Conference

Published by in category Daily, Social Media | Comments are closed

Since its launch in 2004, Facebook has been the leader of social media innovation and change. We’ve seen Facebook change the way we talk, text, share, and connect around the world. Today, Facebook is no longer an option for marketers. Globally, almost 2 billion people use Facebook, and more than 1 billion people use Messenger. […]

Apr

20

2017

How to Overcome the Fear of Not Being Liked

Published by in category Uncategorized | Leave a Comment

I’ve spoken to a few audiences in my lifetime, and I’ve experienced that sinking feeling in the pit of the stomach as I’d anticipate standing in front of a room full of strangers, worrying about what they’d think of me and what I had to say. Sometimes I would feel the anxiety for days (or even weeks) before an event. Thank heavens […]

Apr

20

2017

Where We Are: The 2017 State of Content Marketing [Infographic]

Published by in category Content Marketing, Daily, IGSS | Comments are closed

“Less than 10% of those surveyed were definitely sure how to implement content marketing.” Sound familiar? If it does, you’re clearly not alone. Content marketing — and keeping up with it — can be confusing, even to those who understand its importance. Many of us have heard the phrase “content is king.” But what, exactly, […]

Apr

20

2017

How to Launch a Virtual Conference for Lead Generation and Customer Acquisition: A Step-by-Step Guide

Published by in category Daily, event marketing, inbound sales, lead generation | Comments are closed

When we say “virtual conference,” we don’t just mean webinars. We mean interactive, live panels and microsites dedicated to the single purpose of promoting one event with various sessions a person can “attend.” Virtual conferences have become a more popular medium to develop and reach large audiences. From marketing to recruiting and sales to education, […]


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