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Feb

19

2017

#18: Making Money from Home

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We live in a society today where there are an unlimited number of ways to make money from home (pictured above is just one of those ways). This is my sister-in-law’s Etsy shop, which is really thriving! But no matter who you are, or what you do (or will someday do), if you’re a mom working from […]

Feb

18

2017

9 Marketing Books to Read Before Q1 Ends

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Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? But something that might seem recreational […]

Feb

18

2017

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

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It’s getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40% of global employers are unable to find the right talent for jobs that need to be done. For this reason, many employers are looking internally to their existing team for support. According to Jobvite, employee […]

Feb

18

2017

7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]

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Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands? Get prepared for a profitable year with […]

Feb

17

2017

Finding Peace and Joy through the Storm

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Serenity is life’s supreme accomplishment. It’s not about living life without storms, it’s about finding peace and joy in spite of them. According to James Allen, serenity is the supreme accomplishment. In his classic essay, “As a Man Thinketh,” he describes how we shape our lives by our thoughts, and how we create a life […]

Feb

17

2017

How to Write Effective Job Ads for Your Hiring Funnel

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What’s so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s views and clicks. In turn, that […]

Feb

17

2017

The State of Video Marketing 2017 [New Data]

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It seems like every year is labeled ‘the year of video’ by one expert or another — but 2017 could well have the best claim yet. Of course, it’s no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent. Brand […]

Feb

17

2017

How to Design a Pitch Deck that Doesn't Suck

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It’s no secret that creative agencies aren’t big fans of the pitch deck. Gene Liebel, the founder of New York-based agency Work & Co, summed up his feelings about pitch decks pretty straightforwardly: “They’re the worst.” Pitch decks have become increasingly reviled in recent years, with many agencies declaring their restrictive and unengaging format as an inherent […]

Feb

16

2017

15 Creative Lead Generation Ideas to Try

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The whole lead generation process is tough — especially when you only rely on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing because, let’s face it — most of those people don’t really want to talk to you. What if you could still reach your lead generation goals using methods that actually […]

Feb

16

2017

Apply Yourself: 28 Marketing Awards Worth Going For

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“Something that is conferred or bestowed especially on the basis of merit or need.” That’s the Merriam-Webster definition of the word “award.” And for such a brief statement, it packs a lot of punch — especially with that “merit” part. After all, we all love merit-based recognition, especially at work. Being recognized for a job […]

Feb

16

2017

4 Internal Struggles Great Leaders Must Overcome

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Some leadership challenges are predictable: inspiring your team, guiding organizational change, prioritizing the right things at the right time. Other challenges are less expected, and don’t always become apparent until you’re forced to face them head-on.  4 Internal Struggles All Great Leaders Must Overcome 1) Combating the Consequences of Isolation It turns out it really is lonely at […]

Feb

15

2017

Be Mine: A Brief History of Valentine's Day Marketing

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When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so, so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience […]

Feb

15

2017

Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]

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For many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are — and for many folks, that’s Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads? Unsure how […]

Feb

15

2017

Why Agencies Need to Take a More Modern Approach to Winning New Business

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The times they are a changing. Not a week goes past without someone I meet telling me they are evolving their agency structure or services in some way to be ‘future ready’, yet if I ask them – “How are you changing your new business process to be stay competitive in an increasingly oversaturated and challenged marketplace?” – they […]

Feb

12

2017

#17: When a Mentor Fails You

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Everyone is human – including the mentors you have looked to and listened to for advice and guidance. Listen to this powerful exploration of what it can mean to you when this happens, and what good can be gleaned from such a disappointing experience. Show Notes: Mentoring relationships can last as long as one comment, or […]

Feb

11

2017

A Brief History of Snapchat

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“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Snapchat CEO and co-founder Evan Spiegel wrote this in the first post on the Snap Inc. — then Snapchat — blog back in 2012, when users could […]

Feb

10

2017

So… my husband lost his job

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It’s been a very interesting New Year! As we said goodbye to 2016, there was a feeling in the air that change was coming. So when my husband noticed an interesting position posted at (I’ll call it “Company B”, a vendor for his current employer), I told him: “You should look into it…” Husband: “I was thinking about it…” […]

Feb

10

2017

How Experiential Marketing Works: 7 Enlightening Tips

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What makes a good story? Is it the happy ending? Maybe it’s the valuable lessons, or the hilarious, unexpected plot twists. But what makes a story just that — a shareable, captivating narrative — is the experience it describes. It’s the who, what, where, when, and how. It’s the tale of what happened. As marketers, […]

Feb

10

2017

6 of the Best Messaging Apps for Different Scenarios

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Anyone remember AIM — previously known as AOL Instant Messenger? I do. I remember downloading it to get through hours of a high school computer science class. I remember insisting to my parents that, no, it wasn’t a distraction from my homework — even though, you know, of course it was. And, I remember when […]

Feb

10

2017

5 Overlooked Metrics Your Agency Needs to Measure for a Profitable 2017

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Running a business takes everything you have. Entrepreneurs pour their creativity, passion, effort, savings — their everything — into their work. And five years after they start, half of them are out of business. A decade later, two-thirds have called it quits. But why? For marketing firms, I believe it comes down to a lack […]


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