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Jan

18

2017

5 Insane Advantages of an Inbound Website Redesign

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Let me ask: What are some of the biggest problems you’re having with your website? Here are some we hear often:  The design gets outdated so quickly, and we don’t have the resources to update it every 1-2 years. I have trouble demonstrating ROI from my website and tracking meaningful analytics. I want to make […]

Jan

18

2017

What We Learned From Our First Year on Medium

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Editor’s Note: This post was originally published on Context, a publication brought to you by Medium’s Creative Strategy team. Follow the publication to keep abreast of the best ideas in brand storytelling. Two years ago if you asked me to explain the concept of content marketing I would start by talking to you about planets. […]

Jan

18

2017

AI Throwdown: Google Assistant vs. Siri [Infographic]

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The world is abuzz with tech talk. At the forefront, it seems, is artificial intelligence (AI) — the “technology that can do things humans can uniquely do, whether it’s talk, see, learn, socialize, and reason,” HubSpot’s Market Research Analyst Mimi An explains. We’re quickly adopting this technology — 55% of us use voice assistant technology, […]

Jan

18

2017

How to Deliver a Presentation That Commands Attention From Senior Management [Free Guide]

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It always feels way more intimidating to present your ideas to senior management than it does to share them with peers, wouldn’t you agree? A room full of higher-ups has a completely unique agenda and way of evaluating proposals due to their responsibility for the success of the company — and many of us marketers […]

Jan

18

2017

20 Stunning Examples of Brand Style Guides

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When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their presence is defined by the repetition of the same […]

Jan

17

2017

Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed

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In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company — one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what’s happening in the world. The announcement marks a […]

Jan

17

2017

How to Plan, Execute & Measure Marketing Experiments as a Growth Strategy [Free Template]

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Experimenting with your marketing is critical for success in online marketing these days. Marketing experiments — like testing the copy of an email subject line or different landing page designs — can help you and your team learn quickly what leads to the most email opens or the highest conversion rate. The more you experiment, the faster you’ll learn. […]

Jan

15

2017

How to go from LEVEL 5 HAPPY to LEVEL 7 or above—and make it stick!

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Save the date! On Monday, January 23rd, I’m hosting a FREE webinar where we’re going to talk about how we build up mental cataracts that, like the cataracts that build up on our eyes, limit our ability to think clearly. You’ll enjoy stories and examples of how these limit us, but best of all, you’ll discover a powerful […]

Jan

14

2017

How to Have the Most Productive Q1 Ever: 11 Helpful Tips

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Productivity is one of those things that’s too general to master quickly. You might be trying to get more done in a day, procrastinate less, or accomplish a lot with minimal resources. All of those goals fall under the “productivity” umbrella. So how do you prioritize them? Depending on where you are in your career, […]

Jan

14

2017

7 Trends That Will Change Social Media in 2017

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It’s the start of another year, which means you’re probably back in the office after vacation, hard at work on your New Year’s resolution. And if you’re a marketer, you may also be fine-tuning your strategic plan for success in 2017. We have a variety of resources for getting your marketing plan organized for the […]

Jan

13

2017

Poor Little Genius

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What is a “Poor Little Genius”? A poor little genius is someone who has a wealth of talent hidden inside of them, but who perhaps remains poor because they haven’t figured out how to discover and develop their God-given gifts. No matter how financially stuck people may feel, everyone is born with the capability of having “genius” ideas. […]

Jan

13

2017

9 Handy Business Calculators That’ll Make Your Life Easier

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Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?” Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind — otherwise you wouldn’t have resources to do […]

Jan

13

2017

Marketing Automation for Associations

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Sometimes we ask our marketing teams to be superhuman. As hard as they work, there are practical limits to human capacity. They can only follow up with so many leads. It’s easier for them to achieve superhuman status when they get a little help – like marketing automation. Using a marketing automation tool to set […]

Jan

13

2017

How Millennials and Baby Boomers Consume User-Generated Content [Infographic]

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Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the “unboxing” of a new mobile phone, people love to share their experiences with brands on social media. This type of content is known as user-generated content (UGC), which is produced by actual product users through their own publishing […]

Jan

13

2017

5 Interview Questions to Assess Emotional Intelligence

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Emotional intelligence is more than just a buzzword. The ability to empathize with others, build lasting relationships, and manage emotions in a healthy way has been proven time and time again to be one of the biggest indicators of workplace and interpersonal success. In client-facing roles, emotional intelligence can be the difference between a lasting agency-client […]

Jan

11

2017

15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time

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Excel and marketing go together like peanut butter and chocolate. There’s just one problem — for many of us, trying to organize and analyze Excel worksheets can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking […]

Jan

11

2017

4 Education Marketing Trends to Keep an Eye on in 2017

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Content, SEO and email marketing are not going away but it’s important to stay ahead of the curve so you don’t fall behind. Here are some of 2017 education marketing trends that will help you to stay ahead of the curve. Video Goes Big and Goes Live The powerhouse engagement stats for video content keep […]

Jan

11

2017

The Evolution of the Strategic CMO [Infographic]

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As marketers, we spend a lot of time strategizing and writing about how business professionals can adapt to the constant state of change that characterizes the digital world. The tricky thing when it comes to all of that change is that it can be challenging for marketing executives to learn the ins and outs of […]

Jan

11

2017

How to Determine the Ideal Hourly Rate to Charge Your Clients [Free Calculator]

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If you’re a freelancer, you probably have a lot on your plate. Balancing multiple projects, building your personal brand, and keeping up with client requests is no easy feat, and the last thing you want to worry about is undercharging for your services. Determining your ideal hourly rate can seem like a high-stakes guessing game. […]

Jan

10

2017

A Brief History of New Year's Resolutions: Where They Began & Why They Fail

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Ah, late December — I remember it well. It was a time for reflection, sugar, and salt. For many, it was also a time to look ahead to the looming new year, and think about where we could improve. We resolved to do things like lose weight, find love, and save money. But once the […]


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