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Mar

24

2017

The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Published by in category analytics, Non-Profit, non-profit marketing, Nonprofit | Comments are closed

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, […]

Mar

24

2017

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Published by in category lead generation | Comments are closed

New copy isn’t better just because it’s new. You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than […]

Mar

24

2017

Will Snapchat Spectacles Be a Money-Maker? [Infographic]

Published by in category IGSS, Social Media | Comments are closed

At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? […]

Mar

24

2017

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

Published by in category marketing agency | Comments are closed

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.  It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your […]

Mar

23

2017

14 of the Best Snapchats to Follow for Inspiration

Published by in category Ecommerce, pop culture, Social Media, TOFU | Comments are closed

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service — it’s become an established media platform valued […]

Mar

23

2017

4 Ways to Use Audio in B2B Marketing

Published by in category Inbound Marketing, Tactical | Comments are closed

When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time? I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible […]

Mar

21

2017

#20: The Portal to Genius Virtual Book Tour

Published by in category Uncategorized | Leave a Comment

Known as the “Larry King of Hangouts”, Alex Mandossian is the CEO of Heritage House Publishing and co-founder of MarketingOnline.com, a community of entrepreneurs converting their passions into profits. In this special episode of the Rare Faith Podcast, Alex interviews Leslie Householder and her co-author Garrett B. Gunderson about their ground-breaking book, “Portal to Genius”. […]

Mar

21

2017

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Published by in category IGSS, Social Media | Comments are closed

There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’s what the folks at Nielsen […]

Mar

21

2017

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Published by in category Inbound Marketing, Tactical | Comments are closed

The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?” But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound […]

Mar

21

2017

6 Branding Mistakes Undermining Your Company's Image

Published by in category marketing agency | Comments are closed

In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. At the time, the growing ready-to-eat meals market seemed like a great space for an already-successful company like Colgate to expand their presence. There was just one big problem for Colgate: their […]

Mar

18

2017

Erin Go Bragh: How St. Patrick's Day Celebrations Were Shaped by Marketing

Published by in category Canonical, Holiday Marketing | Comments are closed

In Boston, just across the river from HubSpot’s headquarters, St. Patrick’s Day is kind of a big deal. There’s a parade. There’s a special breakfast for the who’s-who of local government. There are green bagels. And there’s a lot of beer. We like to think of that as a very traditionally Bostonian way of celebrating […]

Mar

18

2017

The Best 2017 Networking Events for Marketers

Published by in category event marketing, Professional Development, Tactical | Comments are closed

At some point in one’s life and career, it seems that networking events have earned a bit of a shabby image. They seem to conjure images of awkward handshakes, bad wine and, if you’re lucky, a stale cheese plate. And where’s the appeal of that? The truth is, not all events fit that stereotype. Some […]

Mar

17

2017

20 YouTube Tricks, Hacks & Features You'll Want to Know About

Published by in category Canonical, Social Media, Video | Comments are closed

When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in […]

Mar

17

2017

9 Creative Snapchat Ideas for Brands

Published by in category Social Media, Video | Comments are closed

Snapchat boasts 160 million highly engaged users who like watching and engaging with billions of photos and videos per day. Suffice it to say, social media marketers need to capture and maintain the attention of their followers. But how exactly do you make that happen? Below, we’ve featured nine ideas for how to make your […]

Mar

17

2017

The Complete Guide to Starting a Podcast for Agencies

Published by in category marketing agency | Comments are closed

In a rapidly changing digital landscape, marketing agencies need to be ahead of the curve. Providing a diverse range of high-quality content is an integral part of a sustainable competitive advantage — but agencies also need to be frugal and clever with where and how they invest their time, money and energy. Although blogs are still […]

Mar

16

2017

Thinking Counter-Intuitively in Hard Times

Published by in category Uncategorized | Leave a Comment

When times are tough, you have to think outside the box if you want to come out on top. With every conscious, principles-based response to each challenge, you dodge another bullet. Here’s an example of one man who did just that, during the Great Depression: My friend Glen was visiting with us, and shared a […]

Mar

16

2017

Good Bots vs. Bad Bots: How to Tell the Difference

Published by in category Canonical, Inbound Marketing, productivity | Comments are closed

Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. There’s so much to be seen here that — until somewhat recently — was fairly unheard of. And we don’t know what’s good or bad. It’s as if we’re constantly coming across a new cast of characters and […]

Mar

16

2017

Are Notifications Driving Us Crazy?

Published by in category Editorial, productivity | Comments are closed

How do you start your mornings? If you’re like me, your morning routine might look something like this: You check email from your phone before even getting out of bed, you scan headlines on Twitter while you brew your morning coffee, and you look at Facebook, Instagram, and Snapchat during your commute to work to […]

Mar

16

2017

Demystifying Creative Success: How to Build a Creative Career from Scratch

Published by in category Career Development, marketing agency | Comments are closed

If you start your career at a corporate bank, the path to success is usually presented as a clear progression of incremental promotions, straightforward skill requirements, and predictable time lines. For those of us hell-bent on pursuing a creative career, there is no luxury of a well-trodden path. Achieving big league success in a creative field can […]

Mar

15

2017

The Sky's the Limit: 7 Weird Inventions That Were Big Marketing Hits [Infographic]

Published by in category Business, IGSS | Comments are closed

It’s happened to all of us. We see an advertisement or some other reference to a seemingly useless product. And yet, it “sells like hotcakes,” as the saying goes — and you think to yourself, “Well, I could have invented that.” But there’s a reason why these products sell. They come with a use that’s […]


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