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Mar

29

2017

Goal Achievement as Easy as Breathing

Published by in category Uncategorized | Leave a Comment

Are you ready for a fresh start? Could you use a shift in your life? There are a lot of people who are enthusiastic about making life changes, and so they work really hard to discipline themselves into new habits. That’s not a bad thing, but it’s HARD! There’s a better way. Your mind does […]

Mar

29

2017

My Campaign Sucks…Now What?

Published by in category Inbound Marketing | Comments are closed

We’ve all been there. It took three months to launch that marketing campaign from start-to-finish.  Yes, there were many hurdles along the way, but you pulled it together with the help of your team and even launched on time. You pop the champagne and toast to a job well done. A week goes by.  There […]

Mar

29

2017

How to Get Better Marketing Talent

Published by in category Canonical, Daily, Professional Development | Comments are closed

When I graduated from college, I had no idea what I wanted to do. Sure, I knew that I wanted, you know, to be employed. I knew I wanted to put my English degree to good use. And I knew I wanted some aspect of the written word to be involved. But what did that […]

Mar

29

2017

How to Create Facebook Lead Ads: A Beginner's Guide

Published by in category Daily, Facebook, Facebook Ads, facebook lead ads | Comments are closed

If you’re like most marketers, you’re always on the search for ways to reach new audiences and generate leads.  But did you know that according to BrightTALK, 80% of marketers report their current lead generation efforts are only slightly or somewhat effective? Typically, lead generation marketers collect information through form submissions on a website. First, the […]

Mar

29

2017

Why Agencies Need to Take Transparency More Seriously

Published by in category marketing agency | Comments are closed

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, many companies are wondering where the […]

Mar

28

2017

#21: The Power of your Thoughts

Published by in category Uncategorized | Leave a Comment

In this episode, Leslie Householder speaks to members of the Church of Jesus Christ of Latter-day Saints, taped at a women’s retreat. (Includes kitchen noises and sounds of children.) If you’ve ever needed the Lord to intervene and send help for a problem that was bigger than you, listen to this podcast. You’ve heard the promise, “Ask and […]

Mar

28

2017

How to Create a Twitter Moment: A Step-by-Step Guide

Published by in category Canonical, Daily, Social Media | Comments are closed

Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline? When more than 9,000 tweets are published per second, it can […]

Mar

28

2017

How Generations X, Y, and Z Consume Video Content [Infographic]

Published by in category Daily, IGSS, Video | Comments are closed

YouTube has over one billion users worldwide, and they all watch different types of videos every day. What’s your favorite type of video to watch on the platform? As it turns out, your video preferences may vary depending on your date of birth: Influenster surveyed nearly 8,500 YouTube users of all ages to learn about their […]

Mar

28

2017

10 of the Best Ads from March: Dinosaur Eggs, Shakespeare, and 80s Nostalgia

Published by in category Daily, marketing agency | Comments are closed

Feel like you missed the best agency projects, ad campaigns, and creative videos from this month?  No worries — we’ve got you covered. March brought us some delightfully unexpected ad concepts, including a floating house, a child replacement program for dog lovers, and an e-commerce version of Hamlet we didn’t even know we needed.   We’re rounding […]

Mar

25

2017

The Ultimate Social Media Holiday Calendar for 2017 [Resource]

Published by in category Social Media, Tactical | Comments are closed

Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like almost every day, the internet is celebrating a holiday. Whenever I log onto Twitter, I quickly scan what’s trending on the left-hand side of the screen. Have you ever had this experience — when you see an obscure holiday […]

Mar

25

2017

What Can Your Business Learn From Restaurant Marketing? [Infographic]

Published by in category IGSS, Inbound Marketing | Comments are closed

In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food. Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can […]

Mar

24

2017

The 10 Digital Fundraising KPIs Your Non-Profit Must Track

Published by in category analytics, Non-Profit, non-profit marketing, Nonprofit | Comments are closed

Inbound marketing has flooded us with information and data. Some of us data geeks have never been happier. For others, the volume of metrics and KPIs (key performance indicators) can be overwhelming. If you’re a non-profit focused on increasing donations and donors, here’s a list of the 10 KPIs, put together by Network for Good, […]

Mar

24

2017

How Customer-Driven Copy Helped HubSpot Increase Conversions by Nearly 100%

Published by in category lead generation | Comments are closed

New copy isn’t better just because it’s new. You can’t just give your copy a “refresh” or aimlessly fiddle with headlines to get a huge boost in conversions. These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than […]

Mar

24

2017

Will Snapchat Spectacles Be a Money-Maker? [Infographic]

Published by in category IGSS, Social Media | Comments are closed

At the dawn of Snapchat’s IPO, the marketing and financial worlds alike are simply buzzing with speculation. Will it sink or swim? Will it thrive, despite allegedly slowing user growth? And will its public-traded life get off on the right foot — or will it stumble, in a fate similar to social network IPOs past? […]

Mar

24

2017

How Page Load Time Affects Conversion Rates: 12 Case Studies [Infographic]

Published by in category marketing agency | Comments are closed

If your website takes longer than three seconds to load, you could be losing nearly half of your visitors, according to data from Akamai.  It’s pretty simple: the faster the speed of your website, the happier your visitors will be. Optimizing page load time leads to noticable improvements in customer experience, conversion rates, and ultimately, your […]

Mar

23

2017

14 of the Best Snapchats to Follow for Inspiration

Published by in category Ecommerce, pop culture, Social Media, TOFU | Comments are closed

It used to be that Snapchat was seen as a platform geared mostly toward teens and pre-teens. But over the last several years, Snapchat has added features and made changes that have helped to move it into a much broader space. No longer is it a niche photo-messaging service — it’s become an established media platform valued […]

Mar

23

2017

4 Ways to Use Audio in B2B Marketing

Published by in category Inbound Marketing, Tactical | Comments are closed

When you’re trying to get somewhere — by foot, train, bus, or car — how do you pass the time? I’m one of those people who always has to be listening to something. Whether it’s a new Spotify playlist or the latest episode of a podcast, I use pretty much every opportunity to consume audible […]

Mar

21

2017

#20: The Portal to Genius Virtual Book Tour

Published by in category Uncategorized | Leave a Comment

Known as the “Larry King of Hangouts”, Alex Mandossian is the CEO of Heritage House Publishing and co-founder of MarketingOnline.com, a community of entrepreneurs converting their passions into profits. In this special episode of the Rare Faith Podcast, Alex interviews Leslie Householder and her co-author Garrett B. Gunderson about their ground-breaking book, “Portal to Genius”. […]

Mar

21

2017

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Published by in category IGSS, Social Media | Comments are closed

There’s quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. And within that landscape, people are straying from their desktops and laptops, and opting to get online via mobile with more frequency. At least, that’s what the folks at Nielsen […]

Mar

21

2017

What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand

Published by in category Inbound Marketing, Tactical | Comments are closed

The word “guerrilla,” in its written form, seems very intense. It conjures images of rebellion and conflict. Put it next to the word “marketing,” and it makes a lot of people ask, “Huh?” But guerrilla marketing isn’t some sort of combative form of communication. After all, that would be highly disruptive, which violates the inbound […]


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