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Sep

19

2017

How to Create a Pillar Page

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we’ll dive into everything you need […]

Sep

19

2017

The 27 Best Instagram Accounts for Design Inspiration

Instagram has become a finely curated destination for gorgeous photos, videos, and visual content that all clamor for the best Likes and comments. It’s as if the urge to visit a modern art museum can now be satisfied from the comfort of our own homes — or bus seats, or lunch breaks. That is, if […]

Sep

18

2017

13 Things You Should Never Say in a Job Interview

I never used to understand what people mean when they say that they “interview well.”  How was that possible? If you’re too prepared, your answers sound robotic, and if you’re too unprepared, you start most answers with a long sip of water to gather your thoughts. Now, I understand (or at least, I think I […]

Sep

17

2017

#29: Stay at Home Moms Making Money

I was invited to speak at an LDS Homeschooler’s Conference hosted by Celestia Shumway (treeoflifemothering.com), attended by mothers who wanted to stay at home to raise their children but who sometimes struggled to make ends meet financially. In this program, I share more candidly my own struggle to be a stay at home mom and […]

Sep

15

2017

The Internet Had a Busy Week. Here’s What You Missed.

Published by in category Daily, HubSpot News | Leave a Comment

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from […]

Sep

15

2017

17 Data Visualization Resources You Should Bookmark

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for your claims. That said, if you’re […]

Sep

14

2017

The 6-Step Brand Build to Grow Your Business on a Budget

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]

Sep

14

2017

How Frequently Should I Publish on Social Media? A HubSpot Experiment

Social media can be an overwhelming place — even for the experts. Which networks should they use, what should they write, how frequently should they post, and does the time they post really matter? I analyzed HubSpot customer data for one week during the month of June — comprised of a total of roughly 10K […]

Sep

13

2017

Yesterday’s Apple Event Was as Bananas as We Expected

Published by in category Daily, Mobile Apps | Leave a Comment

When it comes to product-centric events and announcements, advance leaks and rumors are nothing new for Apple. But something about this round was different. The pre-emptive reveals came with more detail, more clamor, and — at least for us — more excitement. “This,” we thought, “is going to be completely bonkers.” For the most part, […]

Sep

13

2017

How to Structure Your Editorial Calendar in the Age of the Topic Cluster Content Model

Here on the HubSpot blog, we’ve been writing content for a long time — more than 10 years. And for much of that time, our strategy for determining our editorial calendar has stayed the same: We’ve identified keywords we want to rank for in search, written a blog post about it, and moved onto the […]

Sep

12

2017

How to Use Workplace Email Most Effectively

**Sets alarm for 6am, checks email, goes to bed** **Wakes up to sound of alarm, turns off alarm, checks email**  Does this routine sound familiar? I can’t be the only one that is nearly attached at the hip to my phone, checking email constantly. For over a decade now, email has been only of the […]

Sep

12

2017

6 Ways Your Bedtime Routine Is Wrecking Your Work

Published by in category productivity | Leave a Comment

Last night, I began to read an excellent novel right before I went to bed. The plot twists! The engaging dialogue! The cliffhangers! It was a great read. But when I finally went to put the book down two hours later, I was completely wired and nowhere near sleep, and I wasn’t too productive the […]

Sep

11

2017

5 Pillar Page Examples to Get You Started With Your Own

Earlier this year, a handful of my extremely bright and capable colleagues compiled a report on topic clusters: a method using a single pillar page as the main hub of content for a given topic. All of your content assets related to that topic link back to the pillar page — and to each other. Cool, […]

Sep

8

2017

7 Social Media Fails to Avoid in 2017

Chances are you’ve witnessed a social media fail sometime in the past year. It usually results from a sense of urgency, or a miscommunication that ignores common sense, all for the sake of gaining attention. It’s true: Follow just a bit of poorly-advised posting on social media, and you, too, can create your very own […]

Sep

7

2017

How to Develop a Content Strategy: A Start-to-Finish Guide

Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and strong. After all, you’ve got more competition than ever. According to the Content Marketing Institute, 70% of B2B marketers surveyed say […]

Sep

7

2017

Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]

Sep

7

2017

What is SEO in 2017? How It’s Changed, and Where We Are Now

Published by in category Daily, Technical SEO | Leave a Comment

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We’re no longer in the “early stages” of a new era of search — we’re here, now, witnessing new trends and best practices unfold in […]

Sep

6

2017

The Law of Cause and Effect: a Principle of Action

“Now ye may suppose that this is foolishness in me; but behold I say unto you, that by small and simple things are great things brought to pass; and small means in many instances doth confound the wise.” (Alma 37:6) The laws that we have discussed to this point are all principles of thought and … Continue reading The Law of Cause and Effect: a Principle of Action

Sep

6

2017

How to Win at Digital Marketing in Emerging Markets

Both small and large companies are starting to focus their resources on emerging markets, and for good reason. According to a Thomson Reuters study, 70% of the global GDP growth will be coming from emerging markets by 2025. Indeed, developing countries present opportunities to drive growth, and companies are quickly realizing that they need to […]

Sep

6

2017

8 Brainstorming Ideas to Inspire Brilliant Pitches

8 Brainstorming Ideas to Inspire Brilliant Pitches

Coming up with fresh, new ideas isn’t easy. And when your job requires churning them out on a daily basis, it can be easy to hit a wall. (Not to mention frustrating.)

That’s why brainstorming sessions can be so helpful. But, as many of you probably know by experience, some brainstorming sessions are more productive than others.