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Feb

25

2017

How to Learn Excel Online: 13 of the Best Resources for Excel Training

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Like many marketers, I have a bit of experience with Microsoft Excel. I’ve used it to organize events, plan meals, and sort data — but I don’t have nearly the advanced knowledge I wish I did. And thanks to those limited skills, I’m constantly subjecting myself to the tedium of updating my spreadsheets manually. I’m […]

Feb

25

2017

Marketing Trivia: How Much Random Marketing Knowledge Do You Have?

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Think fast: Do you know what the Twitter logo is named after, or what animal species was featured in the first ever Instagram post? Too easy? Okay, smarty pants, how about this one: In 2010, Google released an update to its algorithm called ____ that makes sure its search results are up to date with […]

Feb

24

2017

The Stories Behind 5 Social Networks That Never Caught On

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What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. You know, like Friendster, Open Diary, and Orkut?  A lot these primitive social networks go forgotten, but that doesn’t make their stories any less important. […]

Feb

24

2017

What Consumers Really Want From Your Video Content [Infographic]

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Video content is no longer an option: It’s a necessary component of any successful marketing strategy. The good news? Your audience wants to see more videos from you, and they engage with them at higher rates than other types of content. Email open and clickthrough rates improve when the word “video” is used in subject […]

Feb

24

2017

5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers

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The media needs content to report, and marketers need exposure for their content. Together, it seems like these two would have a pretty simple, mutually beneficial relationship, right? Unfortunately, like most modern-day relationships, it’s never really that simple. Marketers and PR professionals have long been denounced by the media as spin doctors thanks to poor […]

Feb

24

2017

How to Build a Growth-Minded Design Process at Your Agency

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As important as creativity is to an agency’s success, no great work can be produced without a great process. Next time you admire a stunning design project, think for a moment: This work looks great, but did it go out on time? Did the project exceed budget? Was the client actually happy with the end […]

Feb

23

2017

Why Is Everything at HubSpot Wrapped in Tin? It’s Our Year in Review 2016

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HubSpot reached its 10-year milestone in 2016. And as tradition holds, the tenth anniversary calls for a gift of tin. Yes, just like the thing you carry your breath mints in. Tin’s strong yet pliable nature represents the flexibility and fortitude needed in any lasting relationship. And that got us thinking. Flexibility is really about […]

Feb

23

2017

The Art of Managing a Flexible Schedule

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Ah, autonomy. Isn’t it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem — just work from home. But is it ever really that simple? After all, other […]

Feb

23

2017

6 Seemingly Harmless Ways You're Sabotaging Your Proposals

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60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Whether it’s due to the demise of the agency-of-record, growing concerns over transparency issues, […]

Feb

22

2017

Is There Money in YOUR Backyard? Prosperity and Tumbleweeds

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As I browse through our forum discussions, I really enjoy myself as I read about all of your experiences and successes. Here’s a copy of one forum post that I felt compelled to share with you now: “One of the things that helps me overcome doubt and fear and push right through that terror barrier is a […]

Feb

22

2017

14 of the Best Brands on Instagram Right Now

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For a while now, it’s been clear that Instagram isn’t just a social network for selfies and brunch pics. In fact, Instagram has a whopping 600 active monthly million users as of December 2016, the last 100 million of which joined in the prior six months. In a world where visual content remains a crucial part of […]

Feb

22

2017

How to Be Productive After a Long Weekend

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What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing. The trouble is, once you get back into the office to a deluge […]

Feb

22

2017

Does More Data Help, or Hurt Social Advertisers? [Infographic]

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Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively?  According to new data from Brand Innovators, 36% of social marketers struggle to “distill data into insights and actions.” Despite having an unprecedented amount of data at their disposal, many marketing teams […]

Feb

21

2017

How to Become a Household Name

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“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.” These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started […]

Feb

21

2017

The Bird's Eye View of Video: New Stats From Twitter [Infographic]

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Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? Adweek analyzed […]

Feb

21

2017

15 Inspiring Examples of Small Business Branding

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Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to […]

Feb

19

2017

#18: Making Money from Home

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We live in a society today where there are an unlimited number of ways to make money from home (pictured above is just one of those ways). This is my sister-in-law’s Etsy shop, which is really thriving! But no matter who you are, or what you do (or will someday do), if you’re a mom working from […]

Feb

18

2017

9 Marketing Books to Read Before Q1 Ends

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Simply put, marketers comprise an impressively busy population. With a perpetually incomplete to do list, an eternal quest for work-life balance, and ongoing efforts to keep up with the latest creative trends, where the heck are we supposed to find time to do something like, say, read a book? But something that might seem recreational […]

Feb

18

2017

How to Attract Talent With a Company Hashtag: 10 Inspiring Examples

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It’s getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40% of global employers are unable to find the right talent for jobs that need to be done. For this reason, many employers are looking internally to their existing team for support. According to Jobvite, employee […]

Feb

18

2017

7 Core Services Your Agency Needs to Offer in 2017 [Free Guide]

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Inbound marketing and sales continue to have a massive impact on the way businesses market themselves and sell their products. More companies than ever before are opting for agencies that offer a full-funnel range of inbound services. So what specific services does your agency need to offer in 2017 to stay on top of shifting client demands? Get prepared for a profitable year with […]


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