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Jun

27

2017

5 Key Traits of Highly Successful Entrepreneurs

Published by in category Uncategorized | Comments are closed

Mark Zuckerberg started Facebook as a simple “hot-or-not” site to get back at classmates. Nike founder Phil Knight called the now ubiquitious shoe company his “crazy idea.” Instagram began with a single photo filter to make turn its users into less-crappy photographers. You probably couldn’t have predicted their success at the time, but today, all […]

Jun

27

2017

10 of the Best Ads from June: Boomerang, Bugs, and a Perfectly Useless Chatbot

Published by in category Daily, marketing agency | Comments are closed

It’s finally, finally summer. To celebrate the sun emerging (and the temperature in our offices dropping to subarctic extremes), I attempted to find some summery ads to feature in this month’s roundup. Instead, I ended up with a weird chatbot, a novelty phone, and several ways to kill bugs.  Regardless of seasonal appropriateness, this month’s […]

Jun

27

2017

Onboarding Checklist: A 90-Day Framework for Content Teams

Published by in category Daily, Professional Development | Comments are closed

Houston, we have a turnover problem. As the years pass, there seem to be a growing number of studies on employers struggling to retain their people — and the high costs associated with the resulting turnover. What’s at the bottom of it? Is it workplace culture? Is it missed salary expectations? Or can it all […]

Jun

24

2017

We Asked Our Audience What They Really Think of PDF Ebooks: A HubSpot Experiment

Published by in category A/B testing, Content Marketing, Daily | Comments are closed

I don’t know about you, but I barely print anything anymore. Seriously, think about it — when’s the last time you had to type Command + P and print out a document? Between e-tickets, virtual payment options, and online signature tools, I think the last thing I printed out was the lease for my apartment. […]

Jun

24

2017

Which Fictional Boss Are You? [Flowchart]

Published by in category Daily, Leadership | Comments are closed

I know I’m literally ten years late to this, but I just started watching Mad Men on Netflix. And guys — newsflash — it’s a really good show.  The old school ad strategies, the fun outfits, the drama — I love it all. Except Don Draper’s management style. That, in my humble opinion, could use a […]

Jun

23

2017

What We Learned From Spending $100k On Facebook Ads

Published by in category Daily, Social Media | Comments are closed

For a three-person digital marketing team like ours, the prospect of having a big ad budget seemed like a distant dream. So when we were suddenly given $100K to spend on Facebook ads, we were positively giddy. And unbelievably nervous. As a lean SaaS startup, we have to be very wise with our marketing investments. […]

Jun

23

2017

10 YouTube Pre-Roll Ads You'll Actually Enjoy

Published by in category Daily, marketing agency | Comments are closed

You technically can’t skip these ads. But you wouldn’t want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive […]

Jun

22

2017

14 Essential Tips for an Engaging Facebook Business Page

Published by in category Daily, Social Media | Comments are closed

Whether you’re setting up a brand new Facebook Page for your brand, or you just want to make the most of your existing one, it’s probably a smart move — Facebook is home to nearly 2 billion monthly active users. It should be easy enough, right? Just slap together a photo, a couple of posts, […]

Jun

22

2017

The Simple Test That Doubled Leads in One Week

Published by in category Daily, lead generation | Comments are closed

We’ve talked about the best practice of matching your offer and blog post topic as tightly as possible many times on the HubSpot Marketing Blog. But just in case you haven’t heard of this best practice before, I’ll give an example. Let’s say you have a post explaining different types of commercial cooling systems that […]

Jun

17

2017

The Greatest Marketing Growth Hack of All Time (Hint: Cupcakes)

Published by in category Daily, Inbound Marketing, lead nurturing | Comments are closed

A few years ago my team at RJMetrics was launching a short survey over the holidays. It’s a tough time of the year to get attention, especially when you’re a B2B SaaS company. At some point, someone suggested a cupcake giveaway. So we did. Ten participants were randomly chosen to receive a dozen cupcakes, and […]

Jun

17

2017

How to Make an iPhone Video: A Step-by-Step Guide

Published by in category Content Marketing, Daily, Social Media, Video | Comments are closed

You might know that video is important, that your audience wants to see it, and you might even want to make it a part of your strategy. But you’re still asking the big question: “How?” If you aren’t producing video content because you don’t think you have the ability, time, or resources to do it, […]

Jun

16

2017

How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist

Published by in category Blog, Content Marketing, Daily | Comments are closed

It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions […]

Jun

16

2017

How to Build A Business Plan That Actually Works [Free Template]

Published by in category Daily, Promo | Comments are closed

We’re living in a golden age of startups and side hustles, where it seems like more people than ever before are striking out on their own with new business ventures. Whether you’re just beginning to think about starting a business, or already drafting a formal document with your current business goals, it’s crucial to clearly […]

Jun

15

2017

Nathaniel’s Story

Published by in category Uncategorized | Leave a Comment

Nathaniel Drew joined us for a Genius Bootcamp in 2015 and later sent me this message: “Hey, thank you for your genius Bootcamp. It was an amazing experience. …My life has changed quite a bit. A lot of positive manifestations that keep gaining momentum.” He added, “My wife saw a video of you …[and] approached […]

Jun

15

2017

Parked, or Rolling Toward Your Goal?

Published by in category Uncategorized | Leave a Comment

Ten years ago I sent a broadcast inviting those who had read The Jackrabbit Factor (and who had seen amazing things happen as a result) share their success story with Oprah. Most of the responses I received were enthusiastic and supportive. However, a few (who admitted they hadn’t read the book) responded with a question: “If you practice […]

Jun

15

2017

The Path (and life’s detours)

Published by in category Uncategorized | Leave a Comment

“Happy talk, keep a-talkin’ happy talk; Talk about things you like to do. You gotta have a dream; if you don’t have a dream, How you gonna have a dream come true?” This cheerful song, published in 1949 by Rodgers and Hammerstein, is featured in the musical South Pacific. Its words, though simple, are inspiring […]

Jun

15

2017

Does Influencer Marketing Actually Work? A HubSpot Blog Experiment

Published by in category Blogging, Daily, Social Media | Comments are closed

I ran my first experiment in influencer marketing in middle school. My mom had bought me a pair of practical (her words) but hideous (my words) sneakers — and insisted I wear them to gym class. Believing — maybe rightfully — that my reputation hinged on having cool footwear, I convinced my mom to buy […]

Jun

15

2017

How to Avoid Burnout at Work: 7 Strategies from HubSpot’s Manager of Culture

Published by in category Daily, Office Life, Professional Development | Comments are closed

Doesn’t it seem like we don’t go a day without hearing about employee burnout — mostly what a problem it is? In a survey conducted last year by Morar Consulting, 95% of human resources professionals blamed the loss of good employees on job burnout. Headlines call it a “crisis.” Type the words “employee burnout” into […]

Jun

14

2017

Want to Learn Graphic Design? 8 Tips & Tricks for Beginners

Published by in category Daily, Design, DIY, Graphic Design | Comments are closed

For many of us, the thought of high school conjures memories of ample notebook doodles. Hand-drawn bubble letters, pictograms, and stick-figures would decorate homework, tests, and papers — and teachers, of course, were constantly asking us to knock it off. And so, most of us did, perhaps because we figured out that we just weren’t […]

Jun

14

2017

The 10 Best User-Generated Content Campaigns on Instagram

Published by in category Content Marketing, Daily, Social Media | Comments are closed

When it comes time to make a purchasing decision, who are you more likely to trust — a brand, or a fellow consumer who uses the product? We’re more likely to take recommendations from friends and family members than brands when it comes time to make buying decisions — and that’s the logic behind user-generated […]


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