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May

27

2017

8 of the Top Marketing Challenges Marketers Face Today [New Data]

Published by in category Daily, Inbound Marketing, marketing data, Professional Development | Comments are closed

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to […]

May

27

2017

How to Get Started With Paid Search [Free Guide]

Published by in category Daily, Promo | Comments are closed

In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign? To help you get started the right way, […]

May

27

2017

The Harmful Effects of Sleeping With Technology [Infographic]

Published by in category Daily, IGSS, productivity | Comments are closed

Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens? Sure, a lot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home. And as it turns out, exposure to screens and other technologies […]

May

26

2017

Brian’s Story

Published by in category Uncategorized | Leave a Comment

Nine years ago, a stay-at-home mom ordered the Mindset Mastery Program (back when it was still called the FTMF). Later that year we met at a conference, and we’ve been friends ever since, even though it’s been a few years since we’ve seen each other in person. But last week I got a message from her husband Brian. Let me tell you […]

May

26

2017

my gift

Published by in category Uncategorized | Leave a Comment

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May

26

2017

Jan’s Story

Published by in category Uncategorized | Leave a Comment

Some time ago I held a special Mentor Training for those who graduate with Honors from the Mindset Mastery™ Program and want to learn how to effectively (and profitably) mentor others in the principles of “right thinking”. It was designed for those who were ready to take their skill and expertise to the next level. (I held this course twice before taking […]

May

26

2017

How to Create a SMarketing Service Level Agreement

Published by in category Business, Daily | Comments are closed

At most companies, it can feel like marketing and sales are far from being on the same team. According to the 2017 State of Inbound report, fewer than half of marketers would describe their respective companies’ Sales and Marketing teams as “generally aligned.” And that’s a problem. Here at HubSpot, we’re lucky to have a […]

May

26

2017

8 Signs of Emotional Intelligence in Leadership

Published by in category Daily, Leadership, Management | Comments are closed

We write a lot about artificial intelligence here at HubSpot. You might be excited about it, or slightly concerned that AI will take your job — and then take over the world. And while AI is important and interesting, I’m going to ask you to put a pin in that so we can talk about […]

May

26

2017

How to Personalize Transactional Emails With Dynamic Content

Published by in category Daily, marketing agency | Comments are closed

According to the latest Radicati report, the total number of business and consumer emails sent and received in 2017 is likely to reach 269 billion. And that number is expected to jump to 319.6 billion by 2021. Email marketing isn’t going anywhere. But there’s a big catch. With so many emails landing in our inboxes, […]

May

25

2017

How to reach more customers

Published by in category Uncategorized | Leave a Comment

I strive to provide life-changing content at no charge, and for those who need extra help, I offer additional products and services. By focusing on what I can GIVE, over 50,000 people have requested my information; and many of them tell their friends about me. This has been an effective approach that keeps me busy […]

May

25

2017

6 AI Startups We're Keeping an Eye On

Published by in category Business, Daily | Comments are closed

The other day, I was airing some grievances to a friend. The whining topic du jour: artificial intelligence, or AI. “Every time I hear about it, I think, ‘Sure, that’s cool,’” I said. “But sometimes I wish it would slow down — there’s so much happening there, and so fast.” “Well, I have bad news […]

May

25

2017

How to Leverage User-Generated Content in Your Marketing Strategy

Published by in category branding, Content Marketing, Daily | Comments are closed

These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality. Having one great piece of content is always going to be better […]

May

24

2017

9 Inbound Marketing Stats You Need to Know in 2017 [New Data]

Published by in category Daily, Inbound Marketing, Tactical | Comments are closed

The inbound movement has always been about one thing: being relevant and truly helpful to your audience. This approach shouldn’t change, but as technology and internal company relationships change, marketers and salespeople must learn how to adapt to better serve their customers. To better understand how our relationships with consumers and coworkers are changing, we […]

May

24

2017

Clips 101: How to Use Apple’s New Camera App

Published by in category Daily, Social Media, Video | Comments are closed

Marketers and readers agree — videos and social media make up the next great frontier of content marketing and distribution. The harder question to answer: How do we quickly and easily make those shareable videos our audiences want to see on social media? There are a lot of ways to create video content directly within […]

May

24

2017

9 Reasons Your Marketing Agency's Retainers Aren't Bigger

Published by in category marketing agency | Comments are closed

I’ve seen the inside of hundreds of marketing agencies over more than a decade, including my own.    Most marketing agencies struggle to generate recurring revenue. Many suffer through the ups and downs of the cash-flow roller-coaster because they never make the switch to recurring-revenue engagements. Some inch their way to consistency by securing one, […]

May

23

2017

How to Differentiate Your Agency by Applying a Planning Approach

Published by in category Uncategorized | Comments are closed

“Be useful. Be different. Be consistent.”  These are the markers DigitasLBi Chief Strategy Officer, Fern Miller, puts down as her starting points for differentiating her agency brand. And this advice comes following her first-hand experience of being the client on her own agency’s brand. In a talk for The Art of New Business on the topic of differentiating your agency […]

May

23

2017

10 Job Interview Questions to Stop Asking Candidates

Published by in category Daily, hiring, Office Life | Comments are closed

When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to […]

May

23

2017

The Top 8 Ways B2B Brands Are Reaching Customers in 2017 [Infographic]

Published by in category Daily, Inbound Marketing | Comments are closed

“Being a B2B marketer is a piece of cake,” said no one, ever. “A real walk in the park. Easy-peasy.” The truth is, no marketer has it easy — but sometimes, it seems like B2B marketers have it especially tough. Their work doesn’t always get the same kind of spotlight that B2C marketing might, especially […]

May

23

2017

15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration

Published by in category Daily, marketing agency | Comments are closed

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these […]

May

21

2017

To College or Not to College

Published by in category Uncategorized | Leave a Comment

Reader’s Question: Hey Leslie, I’m a 17 year old homeschooler who loves the leadership and mastery principles you teach and study yourself. Recently, I have been faced with the choice of going to college, but don’t know what I want to study and if the opportunities I have to learn other relevant skills would be […]


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