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Dec

2

2016

How to Build a Memorable Personal Brand on Twitter

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Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out?

We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana.

Dec

2

2016

How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]

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Are you looking for new ways to experiment with your email marketing and increase engagement and conversion?

With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement.

Dec

1

2016

15 Cheerful Examples of Holiday Homepage Designs

15 Cheerful Examples of Holiday Homepage Designs

A lot of eyes are going to be on your website in the upcoming weeks. A National Retail Foundation survey found that more than 56% of holiday shoppers will purchase gifts online. What’s more, almost 80% of shoppers are heading to the internet to research gifts, even if they end up actually purchasing the item in-store.

Those numbers are only going up.

Dec

1

2016

Mapping a #GivingTuesday Follow-up Plan

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Giving Tuesday is one of the biggest donation days of the year. Once it’s over, don’t let its impact fade away. Sure, you’ve seen a boost in donations off your Giving Tuesday campaign, but you’ve also gotten so much more value you can use to advance your organization’s mission.

Dec

1

2016

5 Reasons Why HTTPS Should Be Enabled on Your Website

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If you’re anything like me, there’s been a time in your life when you’ve asked, “What the heck is https?”

What’s that extra “s” for? Well, it turns out that the “s” stands for “SSL,” which stands for Secure Sockets Layer — the technology that encrypts your connection to a website, so that hackers can’t intercept any of your data.

Dec

1

2016

How to Fix Your Agency’s Low Morale Problem

How to Fix Your Agency's Low Morale Problem

As an agency leader, do you have a plan for what you’d do if 30-50% of your employees quit?

You might be at risk right now, according to the latest Campaign US survey on agency employee morale.

Nov

30

2016

8 Proven Ways to Stay Focused in A Busy Office

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It can be hard to stay focused in a busy office. There’s always something going on–meetings, conversations, or donuts to eat in the kitchen. Not to mention your coworkers coming up to you to ask about your job. The nerve people have! Fortunately, you don’t actually have to be available to your coworkers all the time. There are proven ways to keep yourself on task while keeping others away from you at the same time.

Nov

30

2016

11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why)

One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. 

For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.

Nov

30

2016

11 Examples of Facebook Ads That Actually Work (And Why)

11 Examples of Facebook Ads That Actually Work (And Why)

One average, Facebook is home to 1.18 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. 

For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you’re smart about it.

Nov

30

2016

The Top Questions to Ask & Avoid During a Phone Interview [Infographic]

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Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply?

While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role.

Nov

30

2016

The Top Questions to Ask & Avoid During a Phone Interview [Infographic]

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Did you know that the average job seeker spends only 76 seconds reviewing a job posting online before they decide to apply?

While this may be enough time for the candidate to determine if the role is in their area of expertise and meets their salary requirements, it probably isn’t enough for them to evaluate if they’re the best fit for the role.

Nov

30

2016

Success via The Road Less Traveled

You are remarkable. Do you know that? That’s because you’re actively seeking to improve your life, or you wouldn’t be reading this now. And because of that, I also know you’re swimming upstream against the flow of mediocrity because most people just won’t bother.
That’s because you’re actively seeking to improve your life, or you wouldn’t be reading this now. And because of that, I also know you’re swimming upstream against the flow of mediocrity because most people just won’t bother.
But no matter you who are, life’s road comes with lots of bumps, potholes, and forks. The good news… Read more

Nov

30

2016

Success via The Road Less Traveled

You are remarkable. Do you know that? That’s because you’re actively seeking to improve your life, or you wouldn’t be reading this now. And because of that, I also know you’re swimming upstream against the flow of mediocrity because most people just won’t bother.
That’s because you’re actively seeking to improve your life, or you wouldn’t be reading this now. And because of that, I also know you’re swimming upstream against the flow of mediocrity because most people just won’t bother.
But no matter you who are, life’s road comes with lots of bumps, potholes, and forks. The good news… Read more

Nov

29

2016

Virtual Reality vs Traditional Video: 7 Differences You Need to Know

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Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of consumers would tell their friends about their VR experience, and that 79% would seek out additional experiences. The demand is so huge Deloitte predicts that by 2020 the global market may be worth around $30 billion.

Nov

29

2016

Virtual Reality vs Traditional Video: 7 Differences You Need to Know

ThinkstockPhotos-545792146-517239-edited.jpg

Virtual reality is the hot new video marketing tool disrupting business plans and budgets across the planet. Audiences are loving it and want more: a 2015 study found that 81% of consumers would tell their friends about their VR experience, and that 79% would seek out additional experiences. The demand is so huge Deloitte predicts that by 2020 the global market may be worth around $30 billion.

Nov

29

2016

How to Validate Your Blog Post Topics: A 3-Step Process

How to Validate Your Blog Post Topics: A 3-Step Process

Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword — such as “yoga” — begin to diminish.

But as it turns out, that’s not the end of the world. These days people are actually conducting more specific, conversational queries — think: “how do I teach myself yoga?” — to get the information they’re looking for, faster.

Nov

29

2016

How to Validate Your Blog Post Topics: A 3-Step Process

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Imagine you own a business that films and produces yoga routines for at-home practice. As search engine results pages become more crowded, your chances of ranking for a popular industry keyword — such as “yoga” — begin to diminish.

But as it turns out, that’s not the end of the world. These days people are actually conducting more specific, conversational queries — think: “how do I teach myself yoga?” — to get the information they’re looking for, faster.

Nov

29

2016

Keyboard vs. Pen: What’s the Best Way to Take Notes?

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Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time. 

“You’ll never need to learn shorthand because you’ll type all your notes,” she explained.

Nov

29

2016

Keyboard vs. Pen: What’s the Best Way to Take Notes?

open letter.jpg

Growing up, I was fascinated by my mom’s shorthand notes. The cryptic symbols she’d write blindly while listening through our 1980s-era phone with a 12-foot cord were a different language — vestiges of a different time. 

“You’ll never need to learn shorthand because you’ll type all your notes,” she explained.

Nov

29

2016

How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

Love it or hate it, data is essential to any agency professional’s existence.

And where there’s data, there’s reporting. Marketers can’t and (shouldn’t) avoid reporting, so they have to increasingly become proficient with it.